MANAGING CUSTOMER SIMULATION 1 Essay - 1357 Words

MANAGING CUSTOMER SIMULATION The customer simulation exercise of Minnesota Micromotors Inc, was a very intriguing one. It exposed me to a variety of moving pieces that enable a successful business performance across different objectives and parameters. The introductory note on the company and industry was helpful – in that it helped me to have a better understanding of the product and customer profile. This report also touched upon competition and growth prospects along with challenges. My overall strategy was to ensure that I have a good customer satisfaction as product quality and performance was most critical. While we did have customers A and D who were large customers and value conscious – quality and performance across all†¦show more content†¦Customer satisfaction report suggested our goods were expensive and I had to bring down levels of discount to initial level. Meanwhile I tried to reduce discount level of customers A, B, C to compensate for the increase of discount offered to D – to ensure profitability of the overall business generated in the quarter. This ensured that profitability came back to regular levels. While I increased the discount levels to 20% for D – I also reduced the sales force time allocation gradually specific to D. While this was on – surprisingly the customer satisfaction levels of D didn’t show much improvement. Similarly – the customer satisfaction report of B C were continuously suggesting more product improvement and sales consultation requirement. I tried to increase the sales force time allocation to them. The training and marketing communication spends was something I played with and reduced as my allocation to RD increased. This did affect the quality of interactions of the sales force – what I could have tried was to increase the spends. While my effort was to ensure that I marry the product attributes and increase points of difference with increasing customer knowledge of the product – the reduction in sales volume and profitability impacted the spends on communication and training of sales force who could have helped bring in the points of differentiation. As per the class materials – changes in the sales force availability is critical – I tried to reduceShow MoreRelatedWork capital simulation1130 Words   |  5 Pagesassignment is an individual assignment. Each student is required to complete two runs of the Working Capital Simulation. The simulation site is https://cb.hbsp.harvard.edu/cbmp/access/20227364 (Cost: $12.50). Use the attached instructions to get started. Run 1: Complete the simulation on your own and with a credit limit of 3.2 M. Completion due date: Nov 17. Run 2: Complete the simulation with the help of my cash management tool and with a credit limit of 3 M. Completion due date: 11/24. 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An Essay on “Less than Zero” Free Essays

Life is ever-changing, ever-moving in the passive world of today’s youth. This thought came to mind when I was reading Bret Easton Ellis’ novel â€Å"Less Than Zero†. It is a book that speaks of the life of young people in the society these days. We will write a custom essay sample on An Essay on â€Å"Less than Zero† or any similar topic only for you Order Now This essay aims to describe the elements of textual style, time movement, and the leading character of the novel. First, the author’s style which employs fluidity of spatial location depict the constant changing of ads, videos, scenes, programs and channels on television to which this story resembles. It can be observed that the story jumps from one location to another. Indeed, reading the novel is like watching a television. Just like in this paragraph from the text: â€Å"After leaving Blair I drive down to Wilshire and then onto Santa Monica and then I drive onto Sunset and take Beverly Glen to Mulholland, and then to Sepulveda to Ventura and then I drive through Sherman Oak’s to Encino and then into Tarzana and then Woodland Hills. I stop at Sambo’s†¦Ã¢â‚¬  This scene narrates the constant search of Clay, the leading character of the story, for a place where he can find enjoyment and pleasure yet he always ends up feeling empty and frustrated. This characterizes the youth of the 80’s and of today. They do a lot of things, go to a lot of places, and meet a lot of people yet they end up with nothing. The teens in the story spend their time, money and energy in worthless activities such as drinking alcohol, sniffing cocaine, partying, and engaging in sex and more but they do not get anything worthwhile. There is another scene of Clay and Rip tells of the aimlessness of going from one place to another. It didn’t matter if they are getting nowhere as long as they are moving. Second, the fast and quick time movement of the story illustrates that people come and go. Nothing is permanent in this world and time flies fast. And this is probably the reason why it seems that the novel constantly talks of death. What is worse is that Clay and his friends do not even care. Like the case of the twelve-year old girl who was kidnapped, gang-raped by Rip together with his friends and was found dead the next day. It is such as gory sight yet it seems these teenagers in the story are unaffected. It can also be observed that together with the change of location is a change of time. Such as these phrases: â€Å"Blair picks me up from LAX†¦ Nobody’s home†¦ I bring Daniel to Blair’s party that night†¦Ã¢â‚¬  These scenes come after each other abruptly. There is no transition. It goes on and on. Lastly, Clay‘s character in the story portrays the nihilism and the passivism that characterizes the youth of today. He is the total picture of rich kids who have parents who can give them all the money and material things they want except for the love and time that they need. He narrates the story with passive indifference, probably because of his being constantly stoned with cocaine. He is detached in his feelings towards his family, his girlfriend, his friends and others. He seems not to care about what is happening to them. He sees the death that comes to people and yet he is unconcerned. However, he has a craving for something deeper. In fact, there are flashback scenes in the story where he remembered his grandparents and aunt. He even went back to Palm Springs where he grew up and he says: â€Å"I guess I went there because I want to remember the way things were.† This tells of a hidden part of him to get back to the good old days. In conclusion, the novel is an effective medium of presenting a picture of the younger generation’s life, struggles and hopes through the fluidity of spatial location, time movements and the character of Clay. Indeed, this novel â€Å"Less Than Zero† shows that the life of a teenager these days constantly changes and moves because of nihilism, passivism and aimlessness. Works Cited Ellis, Bret Easton. Less Than Zero. New York: Simon Schuster Inc. 1 How to cite An Essay on â€Å"Less than Zero†, Essay examples

Marketing Strategies for Digital Generation †Free Samples to Samples

Question: Discuss about the Marketing Strategies for Digital Generation. Answer: Introduction: The Smith Family has been found to come up with a new marketing strategy in order to widen its community among the Australian children in order to give them better education and life support to the disadvantaged children. The organisation also focuses on digital marketing but the main intension always remains to get the best return of their investment. It has been evident that the Smith Family has been engaged in the digital marketing platform where their marketing activities are also spread throughout the social media networks like Facebook and Twitter (Thesmithfamily.com.au 2017). The main idea behind this particular activity is to attract as many consumers as possible and to get as much amount of donation or contribution from the target group of people. This is the unique way of getting return of the investment made by the organisation. This way the organisation is able to get many consumers who could directly contribute towards the charity and in turn the organisation will be ben efited. The donors can be easily targeted with the help of the social media (Thesmithfamily.com.au 2017). In fact, there remained the scope of increasing the community for the organisation that would eventually lead to the situation when the organisation will be automatically benefitted from the overall marketing activities. This is indeed a unique marketing and advertising strategy that they are seeking that is creating a positive result in the overall activities over the organisation. The success of the organisation is known to all and its marketing strategy can be given the credit for it. As evident, Billabong offers huge information to the visitors of the website related to the type of activities that the company is engaged with. However, the company has not been found to get engaged with the promotion of the products that the company sells. This can be regarded as a negative aspect of the marketing process as carried on by the organisation (Chaffey et al. 2013). However, it has to be understood that one of the important criterion of the digital or the website based marketing is content based advertising. In such cases, when the consumers search about the particular sports or activities, Billabong comes up with the information related to these. This is when the visitors can be able to know about the particular product. In addition to this, when the information is found to be effective enough for the visitors or the consumers, there remains a chance that they would automatically direct their way to the products available in the particular website. In this way, a relat ionship is created between the consumers and the company. This in turn will automatically lead to the situation where organisation will be able to market their product directly to the consumers (Armstrong et al. 2015). In fact, this can also be considered as a unique way of marketing the products and target the right group of people because people will be searching about the sports or events and then would redirect their search to the particular product. The last news published on 21st August in the website of Nestle gave good news to the Lolly lovers because Allens Green Frogs were found to return back to the stores with the whole Frog Family with them; the wait of the Lolly fans were over. From the website of Peters Brand, it has been found that Barney Banana is the new product that the company has launched in the recent time (Peters.com.au 2017). The promotional campaign that has been undertaken by this company is related to the quality of product and focus has been made on anti-allergen and the nutritional facts about the product in order to promote about the product (Nestle.com.au 2017). In both the cases the target group of people for the product are the ice cream lovers between the age groups of 20 and 45 years. In this respect, it has to be mentioned that the products that are sold by Peters are mainly targeted to the children or those who are more concern about their health (Peters.com.au 2017). The packages or the ads that pop out whenever the website is opened clearly gives the indications that the products are full of nutrients and are best in quality. Thus, the advertisements are for this particular group of segment only. These products are aimed at the retail sectors. If the case of Nestle is taken into consideration, it has been found that the web page is very much organised and any visitor of the web page can easily get all kinds of information available at the website or the web page (Nestle.com.au 2017).. On the other hand, when it comes to the web page of Peters Brand, it has been found that the page is mostly filled with the images of the products of t he company rather than any kind of information. Moreover, when it comes to Nestle, it has been found that the website also include news and activities related to the brand or the product that is completely absent in case of Peters. Thus, there arise certain questions related to the promotional activities as carried on by Peters. Reading Mooney and Slobodian (2016), it has been evident that when it comes to digital marketing or web page marketing, it is very important to carry out different types of activities through the web page in order to keep the consumers updated on any kind of information and at the same time keep promoting their products and services. Similar things have been rightly observed in case of Nestle but it is missing in the web page of Peters. In such cases, it can be clearly stated that the website of Nestle will be more successful in terms of marketing but the similar situation would not be effective enough for Peters (Ryan 2016). Thus, it is recommended that this particular page needs to be taken care of and more information related to the brand has to be included that would serve as a means of marketing the product. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined problems in digital marketing.Journal of Digital Social Media Marketing,3(4), pp.294-303. Nestle.com.au 2017 Allens makes it oh so easy to be green! Available at: https://www.nestle.com.au/media#itemPerPage=20 Accessed on: 29-8-2017] Nestle.com.au 2017 Nestle Available at: https://www.nestle.com.au/ Accessed on: 29-8-2017] Peters.com.au 2017 Peters Available at: https://www.peters.com.au/brands/ [Accessed on: 29-8-2017] Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Thesmithfamily.com.au 2017 About us Available at: https://www.thesmithfamily.com.au/get-involved/partnerships/corporate-social-responsibility Accessed on: 29-8-2017] Thesmithfamily.com.au 2017 Our People Available at: https://www.thesmithfamily.com.au/about-us/our-people Accessed on: 29-8-2017]