Emotional Disorder Essay

There is no clear agreement as to what constitutes â€Å"good emotional health,† and it is difficult to measure emotional function with any degree of precision. It is probably safe to say that (1) all people display disorder or inappropriate behavior at certain times, (2) behavior is strongly influenced by an individual’s ethnic and cultural background, and (3) the label of â€Å"emotionally disturbed† itself have a negative effect on a person’s behavior and on the way in which other people interact with the individual so labeled. It is generally agreed, however, that to be classified as having an emotional or behavioral disability that requires treatment, a person’s behavior must deviate markedly and chronically from established societal and cultural norms. The extent to which an individual can function in major life roles is an important rehabilitation consideration, with severe mental illness (or chronic mental illness) defined by diagnosis, duration, and attendant disability. Role impairment occurs in severe of the following five areas: (1) self care and direction, (2) interpersonal relationships, (3) learning and leisure activities, (4) independent living, and (5) economic self-sufficiency. Caution should always be used in applying the designation of â€Å"emotionally disturbed† to anyone. Some individuals with visual impairments have been viewed as exhibiting behavior patterns that are â€Å"deviant† or â€Å"abnormal† primarily because of others’ limited understanding of blindness and their lack of ability to assess the emotional states of clients who are visually impaired. Parents as the root of the problem There is a wealth of educational and psychological research starting that â€Å"dysfunctional families† produce dysfunctional children. † Professionals tend to see parents as hostile, indifferent, uninterested, uncooperative, and the source of their children’s problems (Leitch & Tangri, 1998). Recent studies indicate that this foundational belief in parents as the root if their child’s emotional disability or school difficulties remains steadfast. Teachers view parents as the source of their children’s problems and believe that the parents are in need of help themselves (Bailey, Buyssee, Edmonson, & Smith, 1992; Friesen & Ehlers, 1994; Mickelson, 2000). Additionally, teachers tend to view minority culture parents through biased eyes that that lead to misunderstanding. Yet in their study of African American, Hispanic American, Native American, and European American parents, Geenen, Powers, and Lopez Vasquez (2001) found that the culturally and linguistically diverse parents were active in special education transition planning activities. Emotional disability is particularly prevalent during and following an acute cardiac illness, especially heart attack. Approximately two-thirds of such individuals will have some disturbing emotional response, most commonly anxiety and or/depression. To some extent, the magnitude of the emotional response is a function of the client’s personality. The person, who was chronically dissatisfied, chronically depressed, hypochrondriacal, or hard driving, time-conscious and goal-oriented is more apt to respond with a significant and possibly disabling degree of anxiety and/ or depression. Although these personality types are often present, it should not be assumes that personality types are often present, it should not be assumed that personality patterns are always the cause of persistent anxiety or depression following an acute cardiac illness.

Hamlet Analysis Essay

Ghost appears and then leaves Horatio decides to tell Hamlet about the ghost He tells Hamlet about the ghost Hamlet decides that he wants to see the ghost Hamlet sees the ghost Hamlet follows the ghost Ghost tells Hamlet about his death Hamlet decides to get more information / prove what the ghost was saying before doing anything about it Hamlet swears his friends to secrecy about what the ghost said and about his plans to act crazy in order to get more information Offstage trigger – Hamlet acting crazy with Ophelia) Ophelia tells Polonius that Hamlet has gone crazy Polonius concludes that this is because Hamlet loves Ophelia Polonius decides to tell this reasoning to Claudius (side track 1– Claudius tells Rosencrantz and Guildenstern to figure out what is afflicting Hamlet) Polonius tells Claudius and Gertrude that Hamlet is crazy because of Ophelia Polonius speaks to Hamlet and decides to plan a meeting between Hamlet and Ophelia (side track 1 – Rosencrantz and Guildenstern speak with Hamlet and tell him of the players) side track 1 – Hamlet decides to use the players to weed out the truth from Claudius) (side track 1 – Hamlet asks Polonius to have the Claudius and Gertrude watch the play) Hamlet meets Ophelia while Claudius and Polonius hide and listen Hamlet says he doesn’t love Ophelia Polonius and Claudius decide there must be another reason for Hamlet’s madness and plan to figure out what it is by watching him (side track 1 – Hamlet speaks with the players to make sure everything is going to go exactly the way he has planned it) side track 1 – Hamlet asks Horatio to watch the king during the play) (side track 2 – the players enact the Murder of Gonzago) (side track 2 – Hamlet comments on the play) (side track 2a – Claudius rises and leaves mid-play, very upset, along with Gertrude , who is also upset) (side tracks 1 & 2a converge – Hamlet and Horatio decide that because of Claudius’ reaction to the play, the ghost was telling the truth) (side track 1 – Hamlet decides to take violent action) (side track 2b – Gertrude asks to speak with Hamlet) side track 2b – Hamlet agrees to speak with Gertrude, and sends Polonius to tell her so) (side track 2c – Claudius plans to send Hamlet to England with Rosencrantz and Guildenstern because he is becoming a danger) Polonius decides to hide and listen to Hamlet and Gertrude (side track 2b – Hamlet is on his way to speak to Gertrude and sees Claudius ‘praying’) (side track 2b – Hamlet decides not to kill him then because he would go to heaven) (side track 2b – Hamlet decides to go on and talk to Gertrude) Polonius hides when Hamlet enters side track 2b – Hamlet speaks with Gertrude, then hears a noise) Polonius makes a noise Main thread and side tracks 1 & 2b converge – Hamlet stabs Polonius an d kills him Hamlet takes Polonius’ body Gertrude tells Claudius about Hamlet’s actions Claudius sends Rosencrantz and Guildenstern to find where Hamlet put Polonius’ body Rosencrantz and Guildenstern talk to Hamlet and bring him back to talk with Claudius Main thread and side track 2c converge – Claudius talks with Hamlet and officially sends him to England (to be killed) side track 3 – Fortinbras is passing through Denmark and speaks to Hamlet) (side track 3a – Hamlet decides that he is not giving up – ‘my thoughts be bloody†¦Ã¢â‚¬â„¢) (side track 4 – Ophelia has gone crazy) (side track 5 – Laertes gets back, learns of Polonius’ death, and blames Claudius) (side track 5 – Laertes confronts Claudius) (side track 5 – Claudius tells Laertes that Polonius’ death was not his doing) Offstage trigger – pirates attack Hamlet’s ship Offstage trigger – pirates take Hamlet prisoner and return him to England Main thread and side track 3a converge – Horatio hears news of Hamlet’s return (side track 5 – Claudius convinces Laertes that Hamlet was the cause of Polonius’ death) (side track 5 – Claudius tells Laertes that he has a plan to kill Hamlet) (side track 5 – Laertes asks to be the instrument of Hamlet’s death) (side track 5 – Claudius plans for Laertes and Hamlet to duel, Laertes with a poison- tipped sword, and adding a poisoned drink, just in case, to ensure Hamlet’s death) (side track 4 – Gertrude says that Ophelia has drowned herself) Main thread and side track 4 converge – Horatio and Hamlet meet in the graveyard and learn of Ophelia’s death, and see Laertes jumping into the grave Hamlet also jumps into the grave and accuses Laertes of putting on a show of emotion Hamlet and Laertes scuffle then are pulled apart Hamlet feels bad for accusing Laertes the way he did and scuffling with him Hamlet agrees to do whatever Laertes wishes of him (side track 5 – Osric come to tell Hamlet of the proposed duel between him and Laertes) Main thread and side track 5 converge – Hamlet agrees to duel Laertes Hamlet and Laertes begin to duel Claudius poisons a cup and plans to offer it to Hamlet Hamlet refuses the cup and continues dueling (side track 6 – to cheer on Hamlet, Gertrude drinks from the poisoned cup) Hamlet gets scratched by the poisoned rapier Hamlet and Laertes scuffle and switch rapiers Laertes gets scratched by the poisoned rapier (side track 6 – Gertrude dies) Main thread and side track 6 converge – Laertes says that Claudius poisoned the cup, and that the rapier-tip was poisoned, then he dies Hamlet realizes that he is dying and that he now has the excuse to kill Claudius Hamlet stabs Claudius and makes him drink of the cup Claudius dies Hamlet entreats Horatio to tell the story of their deaths, then dies (side track 3b – Fortinbras is returning through Denmark and happens upon the scene) main thread and side track 3b converge – Horatio plans to tell Fortinbras et. al. the story of what happened, and Fortinbras plans to take his claim over the country Part II: Events Tracked Backward for Hamlet†¦ Hamlet†¦ Stops Horatio from drinking the poisoned cup Tells Horatio to be the messenger – to tell everyone his story Kills Claudius Scratches, and therefore kills Laertes with the poisoned rapier Gets scratched by Laertes with the poisoned rapier Taunts Laertes at the moment when Laertes is considering not killing him And Laertes begin the gentlemen’s duel Agrees to duel Laertes Resolves that whatever will be will be, and feels bad for Laertes Insults Laertes in Ophelia’s grave Jumps into Ophelia’s grave Talks to Horatio about death Sees the grave diggers Returns from the ship bound for England Ship gets attacked by pirates Leaving for England, but is not going to give up Banished by Claudius Hides Polonius’ body Kills Polonius Talks with Gertrude Decides not to kill Claudius while he is praying (appears to be praying) Agrees to talk with Gertrude Accuses Guildenstern of playing him like a recorder Discusses Claudius’ reaction to the play with Horatio Adds commentary to the play Flirts with Ophelia Asks Horatio to mark how Claudius reacts to the play Tells the players to act exactly as he has instructed them Tells Ophelia to ‘get to a nunnery’ and says that he doesn’t love her Decides to use the players to get the truth from Claudius about his father’s murder Hears of the players from Rosencrantz and Guildenstern (offstage? acts crazy toward Ophelia to the point of frightening her Swears his friends to secrecy about the ghost and the way he is going to act Plans to learn whether the ghost was telling the truth, or just a demon playing games Learns from the ghost that he was murdered Speaks to the ghost Follows the ghost Sees the ghost Hears of the ghost Part III: Stasis, Intrusion, New Stasis†¦ Stasis: Claudius has married Gertrude and become king after his brother, the previous king, died. Hamlet, the son of Gertrude and the previous king, is still upset about his father’s death. Intrusion: The appearance of the ghost New Stasis: The majority of the characters are dead, and Horatio is asked to tell their story as Fortinbras becomes the new king Part IV: Dramatic Conflict for Hamlet and Claudius†¦ Hamlet ~ Individual versus self: Hamlet gets down on himself for not being able to take immediate action or to react as strongly / emotionally as characters like the player and Fortinbras. Individual versus others / individuals: Hamlet has obvious conflict with Claudius, who he believes killed his father. He also has some physical ‘conflict’ with Laertes. Individual versus society: Hamlet cannot simply kill Claudius because he has to consider how society would react to that if they did not know what Claudius had done initially. Individual versus the universe / nature / fate It becomes Hamlet’s duty to avenge his father’s death. Claudius ~ Individual versus self: Claudius appears to show guilt about murdering his brother (shown when he wishes to pray but is unable to) Individual versus others / individuals: Claudius’s first conflict with an individual was before the play started, and that was with his brother, the king. Once he ‘won’ that conflict, his new conflict became the one between himself and Hamlet Jr. He was afraid that Hamlet knew too much and / or that he would try to take the throne back from him. Individual versus society: If the people in that society knew what Claudius had done, there would have been much more conflict between them and him, but as it was, their only real conflict was that Claudius couldn’t take Hamlet to them to be punished for Polonius’ death, essentially because they liked him too much. Individual versus the universe / nature / fate

Importance of Osmosis in Living Organisms and Beings

What is the importance of osmosis in living organisms?The process of osmosis and its importance to living organisms Osmosis is the process by which there is a net movement of water through a semi permeable membrane from an area of high water potential to an area of low water potential. Within a cell, osmosis has the following effect. If the water potential of the cell is lower than that around the cell water will move across a concentration gradient into the cell. If this is the case, the increase in water in the cell, may cause the cell to swell, which could consequently lead to the cell bursting.If the concentration of water is the same both inside the cell and surrounding the cell there will be a dynamic equilibrium between the number of water molecules entering and leaving the cell, hence the cell does not change size. For example, red blood cells in the blood plasma retain their shape because of the isotonic nature of the plasma. If the concentration of water is higher within th e cell then that of outside the cell, there will be a net movement of water out of the cell, this will cause the cell to shrink and shrivel.Within animal cells there is no cell wall therefore when there is a higher water potential outside the cell to inside the cell, water diffuses into the cell, and as there is no cell wall to prevent it from bursting, the cell swells and bursts and the cell cannot become turgid. However when an animal cell is in danger of bursting, organelles within the cell pump water out of the cell to prevent this from happening. When a cell contains excess fluid it causes the membrane to split and the cell to burst, when this happens due to an over abundance of fluid, it is known as lysis.It is therefore very important to maintain an osmotic balance within animal cells. Like with all cells when the water potential inside the cell is higher than that outside the cell water moves out of the cell, causing the cell to shrink in size. Therefore it is necessary for animal cells to be always surrounded by an isotonic solution. In the human body, the kidneys provide the necessary regulatory mechanism for the blood plasma to be an isotonic solution to prevent excesses amounts of water and salts leaving the body and maintain the correct concentration of water by removing salt from the blood.This process within the kidneys is controlled by part of the brain called the medulla. Almost all of the water which enters the intestines is absorbed across the walls of the small intestine through the action of osmosis. Chyme which enters the intestines is digested and broken down, this increases the osmotic pressure, and therefore as digestion continues there is an increase in osmotic pressure. This causes water to move into the gut via the process of osmosis. On the other hand the broken down molecules move out of the lumen and into the blood stream.This decreases the osmotic pressure, and water is reabsorbed back into the body. An additional bodily functio n which uses osmosis is the production of sweat. The body uses osmosis by lowering the water potential near the skin by exerting a small amount of salt inside the sweat glands, this lowers the water potential inside the gland, and this causes water to move into the gland via osmosis as the water potential is higher outside the gland then within it. When the glands are full of water, sweat leaves the body, as mainly water, and the salt remains in the glands which allow water to continually move into the glands when needed to.Therefore it is clear that osmosis plays a large role in the body, and is needed to maintain many processes within the body. Tissue fluid also requires the process of osmosis, tissue fluid is the fluid which surrounds cells and tissues which contains blood plasma, the function of tissue fluid is to carry oxygen and glucose to cells, and carry carbon dioxide and waste products away from the cells and into the tissue fluid to be reabsorbed by the blood. At the arte riole end of the capillary, due to a high hydrostatic pressure in comparison to the solute potential of the blood is forced out which creates the tissue fluid.At the venule end of the capillary the pressure is much lower, but the capillary contains the proteins which were not forced out with the tissue fluid. This increases the osmotic potential; therefore the tissue fluid is reabsorbed back into the venule via osmosis. Plant cells are slightly different to animal cells in terms of their reaction to osmosis. When a plant cell has a lower water potential than around the cell, like animal cells, there is a net movement of water into the cell causing the cell to begin to swell.However, the turgid cell walls prevent the cell from bursting, once this has happened the plant cell is said to have become turgid, as it has become swollen and hard. This causes the pressure inside the cell to be equal to that outside of the cell, this hydrostatic pressure prevents further uptake of water by the plant cell. This is very important to the plant as osmosis cause the turgidity of the cells it allows the plant tissue to maintain its turgidity and stability.This is further helped by the fact the pressure of the cells is exerted on the neighbouring cells this allows green plants to photosynthesis more efficiently as it allows them to remain straight and tall towards the sunlight. When a plant cell is in hypertonic conditions, water is exuded from the cell, but there is no change in the size or shape of the cell wall but the cytoplasm shrinks, and the cell membrane and cytoplasm are pulled away from the cell wall, this process is known as plasmolysis.Osmosis is important within plants, as it allows water to be taken up by the roots, and move up the plant. Firstly it is necessary for moving water and dissolved mineral ions through the xylem. When the water potential is greater in the soil surrounding the roots than in the outer layer of root cells, water moves into the reels via os mosis. This causes and increase of water concentration in the outer root cells, than in surrounding root cells, water therefore moves in to adjacent root cells by osmosis.This movement of water continues as long as the adjacent cells have lower water potential, this allows water to continue moving up the entire plant. Once the water has been taken up by the roots it can continue in two ways, either down the symplast pathway or the apoplast pathway. The symplast pathway does not require osmosis as there are no further membranes to pass through until the water reaches the xylem. The apoplast pathway stops when the water reaches the endodermis because of the waterproof casparian strip, which seals the cell walls.Therefore the water has to cross the cell membrane by osmosis and enter the symplast. The uptake of water by the plant causes a pressure which pushes the water up the xylem; this is known as root pressure. However this is not enough on its own to cause water to move up the xyle m, the main forces which causes water to move up the xylem comes from transpiration from the leaves. Osmosis is also an important part of mass flow hypothesis in the phloem of plants; the process involves the movement of substances and is nown as translocation. Sucrose is important to plants and needs to e transported around the plant, firstly the sucrose is loaded into the phloem, usually from a photosynthetic leaf. The sucrose is then actively transported into surrounding cells, this causes the water potential of these cells to reduce, this causes water to enter by osmosis. As the sucrose moves out of the cells, the water follows via the process of osmosis. This results in the mass flow of substances in the phloem.Therefore osmosis is proven to be a very important element to plant survival water movement, and mass movement in plants. Therefore the process of osmosis is a vital; it allows both plants and animals to function efficiently. Osmosis is involved in many processes around the body and within different sections of plant, it is necessary for absorption in the gut, water movement in plant, the formation of tissue fluid, the stability and turgidity of plants and many other processes mentioned previously.

Financial analysis research paper Example | Topics and Well Written Essays - 2000 words

Financial analysis - Research Paper Example In the execution and development of any business, the financial planning aspect is given utmost importance. The reason for giving so much worth to this element is because of its magnitude and intensity. Positive calculations and feasibility of organizational processes on the financial basis indicate business to flourish in the future (Chandra 24). The strategic dimensional examination by the organization is carried out by financial and accounting analysts. The time frame involved in business mounting and expected returns are highlighted by the financial forecasters. The rationale of revealing this information is to escort organization why they should or should not opt for the business commotion (Chandra 31). The purpose of this paper is to elucidate about the financial analysis of Coca Cola. Core steps of the financial planning and analysis along with categories of financial planning are depicted too. The paper enlightens that to what extent financially Coca Cola stands and what are its strengths and weaknesses. The paper also notifies the positioning of Coca-Cola's biggest competitor; Pepsi Cola's financial condition. Coca Cola- Company Introduction Cola-Cola is the largest beverage brand in the world. The operational activities of the organization are widespread in more than 200 countries. With more than 500 brands and 90,000 employees, Coca-Cola holds promising place in the beverage industry and is considered as the market leader. The company has divided its operational activities into six groups- Europe, North America, Latin America, Pacific, Eurasia and Africa and Bottling investments. The financial positioning of the company throughout the years has been remained promising. Pepsi Cola International is the biggest competitor of Coca Cola and retains prominent position in the industry too. The business endeavours of Coca Cola are far more than Pepsi, and financial analysis of the previous years indicate Coca Cola's lead in the industry (Clarkson 18). Financ ial Analysis and Planning- Core Steps The business environment assessment is the preliminary segment in the financial planning commotion. In this segment, it is determined either the market atmosphere is competitive enough to execute business activity or not. Alongside the economic conditions of the region are determined. Moreover, the legislations or laws passed in favour and against the respective business ventures are scrutinized by the financial analysts. Their role remains to monitor market inclination, approximate the chances of implementation and make precise decision about the viability of market. After business environment assessment segment, business vision and objectives confirmation is determined. Fundamentally the dissection of organizational goals and objectives is detected. Concise understanding about business preference and tendency to operate is scanned by the financial analysts (Chandra 40). The summarization of all the costs attached in the performance of business is illustrated in the financial plan. Business activity has to bear certain risks too which are emphasized in the financial reporting final charge sheet. The financial plan ultimate verdict is presented to the decision making body of the firm so that they would asses either it is possible to opt for the business option or not. The steps elaborated needs to be followed in the same direction, because inter-dependency is attached with each other. The termination, escape or mingling up

Three Models of Corporate Social Responsibility Assignment

Three Models of Corporate Social Responsibility - Assignment Example The proliferation of mass media and web-based information highway has increased social and environmental awareness globally in the last 20 years. The increase in democratic societies since the fall of the Berlin Wall in 1989 and crumbling of dictatorships in the developing world, has meant that many local communities previously disenfranchised, and exploited by unscrupulous business activities now have avenues for demanding greater social responsibility from corporations. The Nobel Prize-winning Economist, Milton Friedman is well known for his argument against Corporate Social Responsibility for a business organization. Friedman (1970) argues firstly that human beings having a moral responsibility for their actions, not corporations, secondly that managers have the sole responsibility to act only in the interests of shareholders and lastly the fact that social issues and problems are the proper province of the state rather than corporate managers. Crane and Matten (2004), disagree with Friedman’s premise and argue that it is crucial that the fundamental nature of the business operations is questioned. They argue that corporations have to have some sense of moral responsibility in the very same way that individuals are responsible for their actions. They are the legal responsibility of corporations that demand that businesses abide by the law, but a moral dimension also requires that they be socially and environmentally responsible. The social responsibilities they refer to includes aspects of charitable donations, the building of schools or learning centers in communities, sponsoring of arts and cultural events, as well as funding secondary and tertiary scholarships for the gifted indigent in the community they do business.

Cause and Effect of not Studying for an Exam Essay

Cause and Effect of not Studying for an Exam - Essay Example It is evidently clear from the discussion that some students cannot study for exams because they fall ill and find it hard to study for exams. They are generally good at studies but sometimes their physical health does not let them study properly. The effect of such approach towards exams is also fewer marks and low grades. However, their marks are not as bad as of those who take less interest in studies. Such students can hope to get average marks because they already have a good understanding of concepts because they study regularly. They have a good passion towards studies which does not let their marks go much down because of illness. The paper tells that some students do not study for exams because they do not have complete notes of their course material. The effect of such approach towards exams is also fewer marks. Such approach shows lack of interest in note-taking and more towards learning through hearing. Learning through hearing does not always work well for students becau se students need to have some note to revise before exams. They cannot remember everything that they hear in class. Therefore, lack of interest in note taking results in low grades in exams.

Ethical Dlemma Invovling the Bombing of Hiroshima Essay

Ethical Dlemma Invovling the Bombing of Hiroshima - Essay Example This happened at a time when the intensity of air raids between the two countries had escalated thus leading to war strategies that had to be adopted to defeat the enemy. Although the Japanese had been militarily defeated by the United States army and were considering surrender the United States officials went ahead with the test of the atomic bomb at New Mexico and saw the deadly results. The officials’ in charge took charge and the then president Truman allowed the bomb to be released at Hiroshima. It became the among the world’s deadliest bomb attack that ruined lives and properties. The first ethical debate concerning the bombing of Hiroshima, and the subsequent bombing of Nagasaki, is the fact that the war could have been won without the bombing. From an analysis of the views of people n the era, it is evident that the bombing was not supported by the majority of people. Winnacker (26) states that Professor Albert Einstein remarked leading physicists in the era urg ed the American government not to drop the two bombs that effectively ended the world war. Einstein stated that the War Department was convinced that, with the casualties suffered by the Japanese, their ultimate surrender was not long in coming, therefore, the bombing was not necessary. ... Using the theory of consequentialism, America’s action in the bombing of Hiroshima can be condemned by stating that the government used the principle of personal egoism. The principle of personal egoism states that an individual should always act in his own long-term interests and disregard the interests of any other individuals. In this regard, the United States only considered the interests of its soldiers, in which case they decided to kill innocent civilians in order to end the war. An analysis of the statements of the Secretary of State when the bomb was dropped on Hiroshima indicates that the government had taken into consideration the views of scientists and war analysts on the issue in Japan (Bruce 42). The government had been advised that the total surrender of Japan would be a matter of a few weeks, and the bomb did not need to be dropped. However, Secretary Simpson stated that the best way to totally end the war was through a ‘complete and utter’ destru ction of Japan’s military might. Secretary Simpson went on to state that despite the efforts of the Japanese government to surrender the war, the United States government still had to take its own interests before the interests of the Japanese government. The Secretary stated that the Japanese government had gone as far as to approach the Soviet government in a bid to start negotiations with the Allies on the end of the war. This fact can be analyzed using the utilitarianism argument, which states that the best act is the one that produces the highest ratio of good to evil in every action. Using the utilitarianism debate, the United States would be ethically justified for their actions in bombing Hiroshima and

Business Letter and inforaml report Research Proposal

Business Letter and inforaml report - Research Proposal Example Based on the result, we are confident that the problem was not caused by mishandling of our employees. Our daily operation strictly follows Standards for Safekeeping of our stocks and Proper Handling of Customer orders, and our employees assured as of 100% loyalty and sincerity of service. In connection with this matter, I would like to request your good office to look towards this problem, and could you please give us an assurance that the customers will keep the new cookware on that basis instead of returning it for a credit or a refund. Please give us some feedbacks regarding this matter. Your cooperation will be highly appreciated. We are looking forward for more years of working with you. Please call us if you need our help in any way. Yours sincerely, Tammy Martin President - Martin's Department Store Purpose of the Study Re-establish the competitive edge of Phoenix Advertising Agency - Roanoke Branch in Virginia. I. Introduction A. Brief Presentation of the Roanoke's Background B. Presentation of the Objectives C. Presentation of the Problems II. Research Proper The Study will focus on the 5 important factors stated below: A. Conduct Research on Working Force a.1 Are the existing supervisory staff able to perform their duties well a.2. Study on interaction between each staff from executive level down to the lowest level a.2.1 Interaction between department heads and subordinates. a.2.2 Review on each employees work description and job functions. a.2.3 Evaluate each employees productivity ratings. a.3. Provision on Salaries and Wages of the employees. B. Review of Roanoke's Financial Statements b.1 Review of all Expenses Report b.2 Review of Profit Report b.3 Review on Budget Allocation Report C. Staff Training c.1 Conduct study for trainings required by each employee to carry out their task successfully c.2 Review for budget allocation on Staff Training Expenses D. The Company and the People around it d.1 Conduct research of problems arising from the neighboring community d.2 Conduct research on how to maintain the loyalty of clients d.3 Conduct study on the company's competitors background and behavior. E. Facilities Upgrade f.1 Conduct research for new technologies that could be used for the company's ongoing operation. III. Discussion A. Review of related literatures B. Presentation of Critical Analysis of the 5 important factors needed for the company's survival. IV. Proposals and Recommendations A. Presentations of proposals and recommendations B. Presentation of the advantages and disadvantages that the new recommendations could provide V. Conclusion Presentation of the

Demonsrate a basic understanding of the role and function of the nurse Essay

Demonsrate a basic understanding of the role and function of the nurse within mental health - Essay Example al health concepts and mental illness are few of the nurses’ responsibilities to the public as they deliver competent, ethical, psychosocial, physical, safe, and spiritual care to mentally ill people, and their families (Canadian Federation of Mental Health Nurses or CFMHN, 2006). According to Long, Fay, & Wilson (2001), Nurse Practitioners in mental health care setting are responsible for the health assessment; promotion of health skills; facilitate the order, conduct, and also help in the interpretation of lab and diagnostic tests. Licensed vocational nurses in the same way carry out the basic nursing skills which are dictated by the facility; the registered nurse and other higher authorities. Planning for optimal health functioning of clients, coordination of care and health teachings are provided by them as well. The Association of Registered Nurses (2008, p 11) has outlined seven (7) standards in nursing practice and the following are: Nurses Provide competent proficient care throughout the development of a therapeutic relationship; They perform or refine client assessments in the course of the diagnostic and also the monitoring function; They administer and monitor various therapeutic interventions; Nurses effectively manage speedily changing situations; Intervene through the coaching or teaching function; Aside from that, Nurses ensure the quality of practices in health care; as well as practices within an institutional and work-role structure. Note that each of the aforementioned standards includes a set of basic interrelated and interdependent competencies which articulate to others the desired and achievable degree of performance in the specific area. Anywhere in the world, health care system is seen as a very significant yet, a complex system as well as multidisciplinary in nature. The system comprises a network of services such as diagnosis, information, rehabilitation, treatment, maintenance of health, and prevention. In 1990’s, the concept

Persian mythology Research Paper Example | Topics and Well Written Essays - 1500 words

Persian mythology - Research Paper Example He was the favorite hero of King Kaykaus, a magnificent warrior and prominent character of Persian mythology stories. Perhaps the most famous amongst such stories was the story of Rostam and Sohrab (Firdawsi & Clinton, 1996). Apart from being one of the most well-loved and moving tales which history has passed on, it was also thematically mentioned in the best-seller â€Å"The Kite Runner† written by Khalid Hosenni (Ferdowsi, 2011). Summary This tale revolves around the main themes of family ties, betrayal, pride, and loss. It starts when Rostam, restless for an outing, takes his horse Raksh out for a game of hunting. Once his game ended, he decided to take a rest his eyes near a pasture. However, while he was asleep, seven knights of Turan, a nearby land, came across the horse and kidnapped it. It fought and resisted but was outnumbered and led away. Rostam, upon waking up and discovering his trusty steed gone, was dismayed and embarked upon a search to find his horse. Follow ing Raksh’s tracks on the ground, Rostam reached the land of Turan, where he met the King of Samengan and told him of his search. The king promised to help with the search and offered Rostam a place to stay meanwhile. During his stay at the king’s palace, Rostam met the king’s young daughter Tahmina during his stay, and married her. However, shortly after the marriage, his horse was found and he left for his own land. Before going, he gave his wife a clasp of his, to pass on his own child once he or she was born. Nine months later, Tahmina gave birth to Rostam’s son, whom she named Sohrab (Ferdowsi, 2011). This child proved to be like his father from a very young age, and soon grew up to be the finest warrior in the land. He soon figured that his origins were not purely of the land he lived in, and approached his mother to ask her about his father. She told him about Rostam and showed Sohrab the clasp that Rostam had left for him. After this, it became a large ambition for Sohrab to meet his father. Later on, Sohrab and Rostam met in battle. Neither of them knew who the other was, since they had not met before. However, Sohrab had a suspicion that this man, so equally matched in battle skills as Sohrab, could be his father (Ferdowsi, 2011). Thus, he enquired before starting the fight, whether his opponent for Rostam. Rostam, not wishing to daunt the young warrior, lied and said that he was not Rostam. This greatly disappointed Sohrab, who proceeded with the fight with all his might. Sohrab came close to defeating Rostam, but Rostam deceived him into thinking that it was a battle etiquette for the person almost winning to give his opponent another chance to win. This way, Rostam received another chance to battle, and this time came close to defeating Sohrab. When Sohrab realized that his death was near, he became saddened and revealed to his opponent that he was Sohrab, son of Rostam, and was now dying without having fulfilled his bi ggest wish of seeing his father’s face. Upon hearing this, Rostam was deeply heartbroken, as he realized that he had just taken his own son’s life. The rest of the tale consisted of failed attempts to save Sohrab’s life, and his mother finding out about his demise and eventually dying of grief after a year (Ferdowsi, 2011). Explanations of this Myth This myth may have several different symbolic meanings, expressed through the personalities of the characters, their decisions in life or the lives they chose to live. One possible explanation is that

Sexual discrimination Essay Example for Free

Sexual discrimination Essay Sexual discrimination still happens in the workplace even if it has been outlawed many years ago through the passage of the Civil Rights Act of 1964 (The U. S. Equal Employment Opportunity Commission, 2002). While a firm may not be expressly vocal about it, certain cultures prevail that snobs sexual diversity. Conley and OBarr put it that the pension funds and other financial services industries are among those that are generally intolerant to gays or lesbians. This is the dilemma facing George Campbell, an executive at financial advisory firm Kirkham McDowell Securities. George has to make a decision concerning one of its employees decision to bring his partner to a major company social event. Adam Lawson, a 29-year old associate at Kirkham, has been with the firm for two years. During this period, Adam has proven his mettle by bringing in lucrative businesses for the company, a fact that is to be acknowledged in Kirkhams silver anniversary banquet. Adam is gay and has been living with a lawyer for five years. He told George that he intends to bring Robert to the banquet. George is fearful of how the firms clients would react to the action and how it would impact the business reputation and its bottom line. Problem Identification In this situation, Georges main problem lies with how certain groups of people would react to homosexuality. First, senior management may not approve of Adam announcing to the entire assembly that he is gay. Being traditional, these people may think that being gay is unacceptable and this could hurt Adams career. Second, the companys clients include those that are also conservative and traditional, and Adams bringing of his partner to the banquet could cause them to bring their business to another firm. Third, George is worried that Adams coming out would negatively impact Kirkhams reputation in the industry. Georges fears are well founded. He knows the corporate culture as he has been with the company for many years. Even in other industries, openly supporting gay and lesbians could harm customer relationship. As example, McDonalds partnership with the National Gay and Lesbian Chamber of Commerce has been met with criticisms from traditional sectors (The Traditional Values Coalition, 2008). This is the kind of issue that George wants to avoid. Supporting Facts, Assumptions and Analysis Workplace diversity is becoming the trend in many industries (McInnes, 2000). Even a conservative one such as the banking sector recognizes the benefits and advantages of encouraging and nurturing a diverse workforce. Bank of America has a very good diversity program in place that serves the company well. This is a fact that George Campbell should face with alacrity. This is an opportunity for the firm to be a catalyst of change in an industry that is discriminating to people because of their sexuality. By allowing Adam to bring Robert to the banquet, it would give Kirkham a reputation of being a fair employee. Treating its employees fairly translates to the company being fair in its other dealings, certainly a plus factor with any client. As Woods has said, choosing the ethical way would prove beneficial to the company in the long run. While George assumes the worst, he should not discount his own reaction to Adams disclosure. He did not find it repulsive to be working with a gay person. Taking this as an example, it is highly probable that their clients and the senior management would also have the open-mindedness to accept the fact and respect Adams private issues. Being a responsible manager, Georges consideration of all issues is called for. He is weighing the issue from all angles. But as Adam puts it, the matter wont be an issue if no one would make it so. Adams talking with George about it implies that he trusts the manager to be a fair and open-minded person. It also implies that Adam knows his worth as an employee and wants to be recognized and valued for his work and not because of his private life. Best Possible Solution The obvious solution to this problem is for George to support Adams decision. It would affirm Adams trust in him and lift the worry from the associates shoulders. It is high time for Kirkham to adapt to the changing dynamics in the workplace. Losey asserts that the best managers would take this action. Adam is a valuable asset to the company and Kirkham should not let his sexual orientation get in the way. Besides, Adams five-year partner is a respectable lawyer who could probably send clients their way. Also, if Adam wont be allowed to bring Robert, he would feel the discrimination deeply and this could result to his resignation from the company. Since Adam had come to Kirkham at 27, it is likely that he left his previous employer because of sexual discrimination. If this will be the ending, Adam could move to another company and bring with him his clients. Feasibility of Solution George is definitely taking a risk by openly supporting Adams sexuality. There are two probable results to the solution. The first one would make Georges fears come true. The firms most conservative clients would frown at the change and bring their business elsewhere. However, other firms could also be shifting their paradigms to embrace diversity, forcing the conservative clients to adapt. The second result would allay Georges fears. The clients would not mind dealing with a company that chooses to be legally and ethically correct. Should this happen, Kirkham would be bringing change not only to its offices but to other companies as well. Between the two, the second is more likely to happen as managers and companies understand the need to empower the workforce. One way of doing this is to encourage diversity in whatever form. The traditional and conservative clients may not be a hundred percent sold to the idea but it would be willing to tolerate a firm that produces good results.

Social Determinants of Health Essay Example for Free

Social Determinants of Health Essay Health status improves at each step up the income and social hierarchy. High income determines living conditions such as safe housing and ability to buy sufficient good food. The healthiest populations are those in societies which are prosperous and have an equitable distribution of wealth. Why are higher income and social status associated with better health? If it were just a matter of the poorest and lowest status groups having poor health, the explanation could be things like poor living conditions. But the effect occurs all across the socio-economic spectrum. Considerable research indicates that the degree of control people have over life circumstances, especially stressful situations, and their discretion to act are the key influences. Higher income and status generally results in more control and discretion. And the biological pathways for how this could happen are becoming better understood. A number of recent studies show that limited options and poor coping skills for dealing with stress increase vulnerability to a range of diseases through pathways that involve the immune and hormonal systems. There is strong and growing evidence that higher social and economic status is associated with better health. In fact, these two factors seem to be the most important determinants of health. Evidence from the Second Report on the Health of Canadians †¢Only 47% of Canadians in the lowest income bracket rate their health as very good or excellent, compared with 73% of Canadians in the highest income group. †¢Low-income Canadians are more likely to die earlier and to suffer more illnesses than Canadians with higher incomes, regardless of age, sex, race and place of residence. †¢At each rung up the income ladder, Canadians have less sickness, longer life expectancies and improved health. †¢Studies suggest that the distribution of income in a given society may be a more important determinant of health than the total amount of income earned by society members. Large gaps in income distribution lead to increases in social problems and poorer health among the population as a whole. Evidence from Investing in the Health of Canadians: †¢Social status is also linked to health. A major British study of civil service employees found that, for most major categories of disease (cancer, coronary heart disease, stroke, etc.), health increased with job rank. This was true even when risk factors such as smoking, which are known to vary with social class, were taken into account. All the people in the study worked in desk jobs, and all had a good standard of living and job security, so this was not an effect that could be explained by physical risk, poverty or material deprivation. Health increased at each step up the job hierarchy. For example, those one step down from the top (doctors, lawyers, etc.) had heart disease rates four times higher than those at the top (those at levels comparable to deputy ministers). So we must conclude that something related to higher income, social position and hierarchy provides a buffer or defence against disease, or that something about lower income and status undermines defences. †¢See also evidence from the report Social Disparities and Involvement in Physical Activity †¢See also evidence from the report Improving the Health of Canadians KEY DETERMINANT 2. Social Support Networks UNDERLYING PREMISES EVIDENCE Support from families, friends and communities is associated with better health. Such social support networks could be very important in helping people solve problems and deal with adversity, as well as in maintaining a sense of mastery and control over life circumstances. The caring and respect that occurs in social relationships, and the resulting sense of satisfaction and well-being, seem to act as a buffer against health problems. In the 1996 ¬97 National Population Health Survey (NPHS), more than four out of five Canadians reported that they had someone to confide in, someone they could count on in a crisis, someone they could count on for advice and someone who makes them feel loved and cared for. Similarly, in the 1994 ¬95 National Longitudinal Survey of Children and Youth, children aged 10 and 11 reported a strong tendency toward positive social behaviour and caring for  others. Evidence from Investing in the Health of Canadians: Some experts in the field have concluded that the health effect of social relationships may be as important as established risk factors such as smoking, physical activity, obesity and high blood pressure. †¢An extensive study in California found that, for men and women, the more social contacts people have, the lower their premature death rates. †¢Another U.S. study found that low availability of emotional support and low social participation were associated with all-cause mortality. †¢The risk of angina pectoris decreased with increasing levels of emotional support in a study of male Israeli civil servants. Top of Page KEY DETERMINANT 3. Education and Literacy UNDERLYING PREMISES EVIDENCE Health status improves with level of education. Education is closely tied to socioeconomic status, and effective education for children and lifelong learning for adults are key contributors to health and prosperity for individuals, and for the country. Education contributes to health and prosperity by equipping people with knowledge and skills for problem solving, and helps provide a sense of control and mastery over life circumstances. It increases opportunities for job and income security, and job satisfaction. And it improves peoples ability to access and understand information to help keep them healthy. Evidence from the Second Report on the Health of Canadians: †¢Canadians with low literacy skills are more likely to be unemployed and poor, to suffer poorer health and to die earlier than Canadians with high levels of literacy †¢People with higher levels of education have better access to healthy physical environments and are better able to prepare their children for school than people with low levels of education. They also tend to smoke less, to be more physically active and to have access to healthier foods. †¢In the 1996-97 National Population Health Survey (NPHS), only 19% of respondents with less than a high school education rated their health as excellent compared with 30% of university  graduates. Evidence from Investing in the Health of Canadians: †¢The 1990 Canada Health Promotion Survey found the number of lost workdays decreases with increasing education. People with elementary schooling lose seven work days per year due to illness, injury or disability, while those with university education lose fewer than four days per year. †¢See also evidence from the report: How Does Literacy Affect the Health of Canadians? KEY DETERMINANT 4. Employment / Working Conditions UNDERLYING PREMISES EVIDENCE Unemployment, underemployment, stressful or unsafe work are associated with poorer health. People who have more control over their work circumstances and fewer stress related demands of the job are healthier and often live longer than those in more stressful or riskier work and activities. Evidence from the Second Report on the Health of Canadians: †¢Employment has a significant effect on a persons physical, mental and social health. Paid work provides not only money, but also a sense of identity and purpose, social contacts and opportunities for personal growth. When a person loses these benefits, the results can be devastating to both the health of the individual and his or her family. Unemployed people have a reduced life expectancy and suffer significantly more health problems than people who have a job. †¢Conditions at work (both physical and psychosocial) can have a profound effect on peoples health and emotional well-being. †¢Participation in the wage economy, however, is only part of the picture. Many Canadians (especially women) spend almost as many hours engaged in unpaid work, such as doing housework and caring for children or older relatives. When these two workloads are combined on an ongoing basis and little or no support is offered, an individuals level of stress and job satisfaction is bound to suffer. Between 1991 and 1995, the proportion of Canadian workers who were very satisfied with their work declined, and was more pronounced among female workers, dropping from 58% to 49%. Reported levels of work stress followed the same pattern. In the 1996 ¬97 NPHS, more women reported high work stress levels than men in every age category. Women aged 20 to 24 were almost three times as likely to report high work stress  than the average Canadian worker. Evidence from Investing in the Health of Canadians: †¢A major review done for the World Health Organization found that high levels of unemployment and economic instability in a society cause significant mental health problems and adverse effects on the physical health of unemployed individuals, their families and their communities. Top of Page KEY DETERMINANT 5. Social Environments UNDERLYING PREMISES EVIDENCE The importance of social support also extends to the broader community. Civic vitality refers to the strength of social networks within a community, region, province or country. It is reflected in the institutions, organizations and informal giving practices that people create to share resources and build attachments with others. The array of values and norms of a society influence in varying ways the health and well being of individuals and populations. In addition, social stability, recognition of diversity, safety, good working relationships, and cohesive communities provide a supportive society that reduces or avoids many potential risks to good health. A healthy lifestyle can be thought of as a broad description of peoples behaviour in three inter-related dimensions: individuals; individuals within their social environments (eg. family, peers, community, workplace); the relation between individuals and their social enivronment. Interventions to improve health through lifestyle choices can use comprehensive approaches that address health as a social or community (ie. shared) issue. Social or community responses can add resources to an individuals repertoireof strategies to cope with changes and foster health. In 1996-97: Thirty-one percent of adult Canadians reported volunteering with not-for-profit organizations in 1996-97, a 40% increase in the number of volunteers since 1987. One in two Canadians reported being involved in a community organization. Eighty-eight percent of Canadians made donations, either financial or in-kind, to charitable and not-for-profit organizations. Evidence from the Second Report on the Health of Canadians †¢In the U.S., high levels of trust and group membership were found to be associated with reduced mortality rates. †¢Family violence has a devastating effect on the health of women and children in both the short and long term. In 1996, family members were accused in 24% of all assaults against children; among very young children, the proportion was much higher. †¢Women who are assaulted often suffer severe physical and psychological health problems; some are even killed. In 1997, 80% of victims of spousal homicide were women, and another 19 women were killed by a boyfriend or ex-boyfriend. †¢Since peaking in 1991, the national crime rate declined 19% by 1997. However, this national rate is still more than double what it was three decades ago. KEY DETERMINANT 6. Physical Environments UNDERLYING PREMISES EVIDENCE The physical environment is an important determinant of health. At certain levels of exposure, contaminants in our air, water, food and soil can cause a variety of adverse health effects, including cancer, birth defects, respiratory illness and gastrointestinal ailments. In the built environment, factors related to housing, indoor air quality, and the design of communities and transportation systems can significantly influence our physical and psychological well-being. Evidence from the Second Report on the Health of Canadians †¢The prevalence of childhood asthma, a respiratory disease that is highly  sensitive to airborne contaminants, has increased sharply over the last two decades, especially among the age group 0 to 5. It was estimated that some 13% of boys and 11% of girls aged 0 to 19 (more than 890,000 children and young people) suffered from asthma in 1996 ¬97. †¢Children and outdoor workers may be especially vulnerable to the health effects of a reduced ozone layer. Excessive exposure to UV-B radiation can cause sunburn, skin cancer, depression of the immune system and an increased risk of developing cataracts Evidence from Investing in the Health of Canadians: †¢Air pollution, including exposure to second hand tobacco smoke, has a significant association with health. A study in southern Ontario found a consistent link between hospital admissions for respiratory illness in the summer months and levels of sulphates and ozone in the air. However, it now seems that the risk from small particles such as dust and carbon particles that are by-products of burning fuel may be even greater than the risks from pollutants such as ozone. As well, research indicates that lung cancer risks from second hand tobacco smoke are greater than the risks from the hazardous air pollutants from all regulated industrial emissions combined. KEY DETERMINANT 7. Personal Health Practices and Coping Skills UNDERLYING PREMISES EVIDENCE Personal Health Practices and Coping Skills refer to those actions by which individuals can prevent diseases and promote self-care, cope with challenges, and develop self-reliance, solve problems and make choices that enhance health. Definitions of lifestyle include not only individual choices, but also the influence of social, economic,and environmental factors on the decisions people make about their health. There is a growing recognition that personal life choices are greatly influenced by the socioeconomic environments in which people live, learn, work and play. These influences impact lifestyle choice through at least five areas: personal life skills, stress, culture, social relationships and belonging,  and a sense of control. Interventions that support the creation of suportive environments will enhance the capacity of individuals to make healthy lifestyle choices in a world where many choices are possible. Through research in areas such as heart disease and disadvantaged childhood, there is more evidence that powerful biochemical and physiological pathways link the individual socio-economic experience to vascular conditions and other adverse health events. However, there is a growing recognition that personal life choices are greatly influenced by the socioeconomic environments in which people live, learn, work and play. Through research in areas such as heart disease and disadvantaged childhood, there is more evidence that powerful biochemical and physiological pathways link the individual socio-economic experience to vascular conditions and other adverse health events. Evidence from the Second Report on the Health of Canadians †¢In Canada, smoking is estimated to be responsible for at least one-quarter of all deaths for adults between the ages of 35 and 84. Rates of smoking have increased substantially among adolescents and youth, particularly among young women, over the past five years and smoking rates among Aboriginal people are double the overall rate for Canada as a whole. †¢Multiple risk-taking behaviours, including such hazardous combinations as alcohol, drug use and driving, and alcohol, drug use and unsafe sex, remain particularly high among young people, especially young men. †¢Diet in general and the consumption of fat in particular are linked to some of the major causes of death, including cancer and coronary heart disease. The proportion of overweight men and women in Canada increased steadily between 1985 and 1996 ¬97 from 22% to 34% among men and from 14% to 23% among women. Evidence from Investing in the Health of Canadians: †¢Coping skills, which seem to be acquired primarily in the first few years of life, are also important in supporting healthy lifestyles. These are the skills people use to interact effectively with the world around them, to deal with the events, challenges and stress they encounter in their day to  day lives. Effective coping skills enable people to be self-reliant, solve problems and make informed choices that enhance health. These skills help people face lifes challenges in positive ways, without recourse to risky behaviours such as alcohol or drug abuse. Research tells us that people with a strong sense of their own effectiveness and ability to cope with circumstances in their lives are likely to be most successful in adopting and sustaining healthy behaviours and lifestyles. †¢See also evidence from the report Social Disparities and Involvement in Physical Activity †¢See also evidence from the report Improving the Health of Canadians Top of Page KEY DETERMINANT 8. Healthy Child Development UNDERLYING PREMISES EVIDENCE New evidence on the effects of early experiences on brain development, school readiness and health in later life has sparked a growing consensus about early child development as a powerful determinant of health in its own right. At the same time, we have been learning more about how all of the other determinants of health affect the physical, social, mental, emotional and spiritual development of children and youth. For example, a young persons development is greatly affected by his or her housing and neighbourhood, family income and level of parents education, access to nutritious foods and physical recreation, genetic makeup and access to dental and medical care. Evidence from the Second Report on the Health of Canadians †¢Experiences from conception to age six have the most important influence of any time in the life cycle on the connecting and sculpting of the brains neurons. Positive stimulation early in life improves learning, behaviour and health into adulthood. †¢Tobacco and alcohol use during pregnancy can lead to poor birth outcomes. In the 1996 ¬97 National Population Health Survey, about 36% of new mothers who were former or current smokers smoked during their last pregnancy (about 146,000 women). The vast majority of women reported that they did not drink alcohol during their pregnancy. †¢A loving, secure attachment between parents/caregivers and babies in the first  18 months of life helps children to develop trust, self-esteem, emotional control and the ability to have positive relationships with others in later life. †¢Infants and children who are neglected or abused are at higher risk for injuries, a number of behavioural, social and cognitive problems later in life, and death. Evidence from Investing in the Health of Canadians: †¢A low weight at birth links with problems not just during childhood, but also in adulthood. Research shows a strong relationship between income level of the mother and the babys birth weight. The effect occurs not just for the most economically disadvantaged group. Mothers at each step up the income scale have babies with higher birth weights, on average, than those on the step below. This tells us the problems are not just a result of poor maternal nutrition and poor health practices associated with poverty, although the most serious problems occur in the lowest income group. It seems that factors such as coping skills and sense of control and mastery over life circumstances also come into play. †¢See also evidence from the report Improving the Health of Canadians KEY DETERMINANT 9.

Contemporary Brand Management Report for EasyJet

Contemporary Brand Management Report for EasyJet Background Overall, the travel market has performed well since 2001, with revenue growth accelerating from 3% in 2002 to 11% in 2004, with total sales for that year being estimated at US$ 549.4 billion. However, some sectors performed better than others, and the share of air transport fell gradually between 1999 and 2003, partly as a result of falling fares due to industry liberalisation and the growth of low-cost airlines. However, sales rose strongly in 2004 as the travel industry recovered and economic conditions were stronger. Indeed, over the period from 1999 to 2004, online sales grew by a spectacular 403%, to reach US$85.2 billion, and the online share of total travel retail sales increased from just 4% in 1999 to almost 16% in 2004. Air transport is by far the largest transportation sector in terms of overall sales, due to its high prices and convenience, with a value share of 58% in 2004. (Global Market Information Database, 2005). As of 2004, no-frills airlines were continuing to expand, although there were signs of a shake-out in the industry as several smaller businesses went bankrupt in 2004, and intense competition has also brought some major US carriers to the brink of bankruptcy. In 2004, Air France Group became the leading airline in the world in terms of value market share, after the merger of Air France with Dutch national carrier KLM. The combined airline now operates a fleet of 550 aircraft, serving 189 destinations in 84 countries, through more than 1,800 flights per day. Air France Group had an estimated market share of 6% in 2004, overtaking the previous market leader, Japan Airlines Co Ltd (JAL), and is thus one of the strongest brands in the market, due to its new European identity, and high level of coverage. (Global Market Information Database, 2005). JAL Group itself was also the result of a merger in 2002 between Japan Airlines and Japan Air System, and its share fell in 2004 to 5%, due to the group’s poor financial performance in that year. Although domestic routes were reported to have performed well in 2004, the slump in the international segment gave rise to a  ¥72.1 billion (US$687 million) operating loss, due to the adverse effects of very low travel confidence in Japan, which prevailed in the first half of fiscal 2004. Nevertheless, JAL continued to increase its leading share in the domestic Japanese market to 43%, well ahead of the number two company, All Nippon Airways, with 34%, due to its strong connections with its country of origin. (Global Market Information Database, 2005). The largest US carrier, AMR, was virtually on a par with JAL in both 2003 and 2004 in terms of value market share, and also saw its share fall slightly, to 5% in 2004. The American airlines all suffered from the events of 11 September 2001 and from the economic downturn, and have continued to perform badly. UAL Corp saw its global share fall from almost 6% in 2001 to just over 4% in 2004, while the share of Delta Airlines fell to 4% over the same period. United Air Lines was the most severely hit of the â€Å"big three† US airlines after 11 September 2001, and was forced to file for Chapter 11 bankruptcy at the end of 2002. However, after undergoing a drastic restructuring programme, the airline had received the necessary financing to emerge from bankruptcy by the end of 2003. All the US airlines are currently experiencing brand identity crises, as the US continues to associate air travel with the spread of international terrorism. The European airlines British Airways (BA) and Deutsche Lufthansa have also experienced mixed fortunes. While the share of BA fell steadily over the review period, to 4% in 2004, that of Lufthansa rose, placing it almost equal with BA, and Lufthansa recorded increased sales and achieved profits in the first quarter of 2004, compared to a loss in the same period of the previous year. (Global Market Information Database, 2005)Both these firms are struggling to compete with the strongly growing no frills airlines, potentially indicating that the national brand reinforcement is no longer enough to build a strong brand in the airline industry, and that something more is needed. Brand Essence Govers and Schoormans (2005) provide one of the best pieces on the concept of brand management, claiming that, beyond their functional utility and purpose, products and series have a symbolic meaning, and parts of this symbolic meaning are accounted for by concepts like brand personality and product-user image, which describe the symbolic meaning associated with the brand or product class. Plummer (1984) also focused strongly on the personality of brands, claiming that there are, in reality, two different faces of brand personality, and it is necessary to understand both faces in order to better grasp the totality and power of this useful strategic concept. A brand presents itself to the world in many ways, through the product itself, through its packaging, its name and where it is sold. A brand sold in a supermarket or via the internet, is attempting to communicate something, but the world, on the other hand, interprets the brand through many different filters; through experience, t hrough perceptions, misconceptions, the value systems of the individuals out there in the world, and, of course, all the noise in the system. The two faces of brand personality therefore are input, that is, what advertisers want consumers to think and feel, and out-take, what consumers actually do think and feel, and these two perspectives on brand personality can be expressed in two forms. The first can be seen as the brand personality statement; and the other as the brand personality profiles, which are consumer perceptions of the brand. (de Chernatony and McDonald, 2003) In terms of a brand personality for an airline, this can be vitally important, as few markets are as brutally competitive as the airline market. However, just because the competition is tough, thats no reason to be tough on customers, like many airlines do, as they are convinced that travellers care mainly about price. As a result, many airlines most notably the major U.S. carriers and budget airlines seem to have made cutting costs the top priority at the expense of their service quality, and have built brand personalities around looking to pinch every penny. However, Prokesch, S. E. (1995) claims that it doesnt have to be that way, even in a cutthroat, mass-market business such as air travel. He argues that there are plenty of people who will pay a premium for good service, even among those who travel economy, and points at British Airways’ profits as a key indicator because, while the world airline industry has racked up billions of dollars in losses in the last five years, British Airways has remained solidly profitable on the back of outstanding customer service. EasyJet has taken this lesson to heart, recruiting senior marketers in each of its major European markets in 2004, in order to coincide with its major full-scale brand relaunch that year. The airline, whose previous marketing communications were accused by some of lacking the lustre of its early years, hired dedicated country managers for the UK, France, Germany, Spain and the rest of Europe, who were responsible for putting in place tailored strategies that relate to their markets perceptions of easyJet. (Rogers, Oct 2004) As a result, the airline managed to develop a fresh corporate identity and brand personality, along with its first sonic logo. It also relaunched its website, substantially increased its European advertising budget to back its first UK TV campaign, and changed typography, by removing the .com from most marketing communication and the cartoon style plane from its ads. The 11m euro ( £7.6m) campaign, which ran across Europe, featured the strapline Come on, lets fl y, and was created by Sledge, easyJets first UK ad agency, with media through OMD. This campaign was driven by the belief that although the â€Å"original marketing created lots of noise† it failed to â€Å"define the airlines distinctive attributes.† (Rogers, Oct 2004) As a result, the new campaign was aimed at creating more emotion around the brand, meaning that, although easyJet remained price-driven, it also focused on the all important customer service. This re launch appears to have pushed easyJet away from its previous position, near the foot of the airline industry brand pyramid. Previously viewed as a last resort for travellers who cared only for costs, with no thought to service or comfort, the company performed well, despite previously being one of the UKs most hated brands. However, with fuel prices rising, and cost cutting initiatives only being able to produce a certain amount of return, the firm has repositioned and re branded itself in order to move of the foot of the brand pyramid, leaving this space to Ryanair, and similar budget carriers, and moved itself into the middle market, with the likes of BMI. Although the carrier is still perceived as a long way below BA and the other premium service carriers, its brand re launch has now enabled it to move into the top five in the list of the UK’s preferred airline brands (Curtis, 2004) Positioning Most people have an opinion about easyJet, which is one of its core strengths, built on the back of the budget airline’s initial positioning as a liberator, enabling people to travel more frequently around Europe, with prices more akin to domestic train travel than the traditionally high prices charged by European flag carriers. Also, under the guidance of Stelios Haji-Ioannou it developed as one of the UKs most distinctive brands, with a trademark anti-establishment attitude. However, the sector has seen growing competition from domestic entrants such as Thomsonfly and Continental start-ups such as Wizz, from Eastern Europe, with higher fuel prices are also hitting profits. As a result, in positioning terms, some feel easyJet has been squeezed between airlines such as British Airways and the ultra low-cost Ryanair. (Rogers, Jul 2004) It is as a result of this that EasyJet hired Sledge as its first ad agency to develop the Lets fly positioning, and has recently launched a mult imillion-pound drive aimed at business travellers. (Marketing (UK), 2005) The airline had previously focused its positioning and marketing efforts on holidaymakers, but is now looking to increase its share of the business market, with print, poster and radio advertisements carrying the strapline ‘Youre a business. You work it out.’ (Marketing (UK), 2005). In contrast, it is a different story for one of easyJet’s key competitors: British Airways, for whom it would appear that, no matter how badly the firm performs, the UK public will always remain loyal. BA has a clear lead as Britains favourite airline, and is seventh place in the overall best-loved brands table; however this doesn’t tally with the reality of its declining fortunes, mainly at the hands of the budget airlines, which, with easyJet’s recent rise excluded, fail to make it into the top five airlines. This can be seen as a testament to easyJet’s strength, and successful positioning switch, that it has managed to make it into such list, especially when you compare the years of heritage and investment behind the BA brand, with the new re launch of easyJet. Comparing the easyJet brand, and relative success, to that of Ryanair, anlysts have claimed that: â€Å"both easyJet and Ryanair spotted a gap in the market, but there is a difference between a good-value proposition and being cheap. (Curtis, 2004), and this has been cited as the reason Ryanair failed to make the top five.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Celebrity endorsement The use of celebrities as part of marketing communications strategy is a fairly common practice for major firms in supporting corporate or brand imagery. Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness. They trust that these qualities operate in a transferable way, and, will generate desirable campaign outcomes. But, at times, celebrity qualities may be inappropriate, irrelevant, and undesirable. Several studies have examined consumers response to celebrity endorsements in advertising. Findings show that celebrities make advertisements believable (Kamins et al. 1989) and enhance message recall (Friedman and Friedman 1979). Furthermore, celebrities aid in the recognition of brand names (Petty, Cacioppo, and Schumann 1983), create a positive attitude towards the brand (Kamins et al. 1989), and create a distinct personality for the endorsed brand (McCracken 1989). Ultimately, celebri ty endorsements are believed to generate a greater likelihood of customers choosing the endorsed brand (Heath, McCarthy, and Mothersbaugh 1994) Thus, the use of celebrity endorsements is an advertising strategy that should enhance the marginal value of advertisement expenditures and create brand equity by means of the secondary association of a celebrity with a brand (Keller 1993). However, celebrity endorsements are expensive for the firm, and depending on the status of the celebrity, remuneration could run into millions for several years. A contract may also include a profit sharing plan, with firms often building special and costly advertising campaigns around celebrities. For example, Coca Cola Co. reportedly spent $25 million in an advertising campaign with Bill Cosby as its spokesperson for Coke (Advertising Age 1986), and IBM spent $40 million in an advertising campaign involving MASH actors (Reuters 1987). Overall, the use of celebrities as spokespersons in advertisements constitutes a significant investment in intangible assets by the sponsoring firm, an investment that management hopes to offset with greater future sales revenues and profits. A possible choice of celebrity to endorse easyJet would be Michael Moore, the American author and film maker, renowned for his antiestablishment attitude. Although the signing of Moore would undoubtedly be controversial, and possibly difficult to achieve, easyJet’s image has been founded on being controversial and willing to offend people, especially those in positions of authority, in the pursuit of its ultimate goals, and thus Moore’s backing would help support these ideals, and ensure that they remained at the forefront of easyJet’s branding. However, Moore’s anti-Bush and anti-America rhetoric has often caused him to be at odds with a large portion of the population of the United States, and although easyJet doesn’t operate in the US, this is something to consider, as the firm may wish to expand to the US in the future, and may also have a large number of potential passengers amongst Americans living in Europe. Special Interest: Online Presence EasyJet is often cited as the firm which pioneered many of the innovations that shaped the market for low-cost air travel, and information technology and an online presence has been at the heart of those developments. For example, EasyJet was the first Great Britain carrier to sell tickets online, in April 1998; however launching that first site was relatively straightforward compared to the headaches that the company faces today when managing and updating a live site that handles millions of customers each year. As such, easyJet’s online presence is of vital importance to the company for its future brand management strategies. (Warren, 2003) Indeed, Campaign (UK) (2003) recently reported that EasyJet has appointed OMD Europe to handle its  £3 million online business across European markets including Great Britain, France, Germany, Italy, the Netherlands, Spain and Switzerland. One excellent example of how easyJet is attempting to widen its brand visibility and appeal through the internet is the recent agreement that easyJet entered into with First Choice Inc., seen as being the final nail in the coffin in both companies tenuous relationship with agents. First Choice Inc.’s vertically integrated online accommodation subsidiary, ‘Hotelopia’, will provide rooms in 10,000 hotels across the world through the easyJet web site, with easyJet getting the commission for the booking, although the commercial details of the agreement have not been released. In addition to the financial benefits, this agreement will also enable easyJet to spread its brand image and appeal to a much wider audience, thus increasing the impact of its brand management strategies. (Davern, 2004) References Advertising Age (1986) E. F. Huttons Spokesman Idea a Cos Celebre. p. 1. Campaign (UK) (2003) EasyJet picks OMD Europe for online media business. Issue 43, p. 7. Curtis, J. (2004) Brands we love, brands we hate. Marketing (UK); 9/29/2004, p34. de Chernatony, L. and McDonald, M. (2003) Creating Powerful Brands in Consumer Service and Industrial Markets, 3rd Edition. Oxford: Butterworth Heinemann. Davern, F. (2004) First Choice hops into bed with easyJet. Travel Trade Gazette UK Ireland; Issue 2465, p. 3. Friedman, H. H. and Friedman, L. (1979) Endorser Effectiveness by Product Type. Journal of Advertising Research, p. 63. Global Market Information Database (2005) The World Market for Travel and Tourism. Euromonitor International. Govers, R. C. M. and Schoormans, J. P. L. (2005) Product personality and its influence on consumer preference. Journal of Consumer Marketing; 2005, Vol. 22 Issue 4, p189. Heath, T. B., McCarthy, M. S. and Mothersbaugh D. L. (1994) Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting. Journal of Consumer Research; p. 520. Kamins, M. A., Brand, M. J., Hoeke, S. A., and Moe, J. C. (1989) Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility Journal of Advertising; Vol. 18, Issue 2, p. 4. Keller, K. L. (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing; p. 1. Marketing (UK) (2005) EasyJet targets business traffic. 4/27/2005, p. 5. McCracken, G. (1989) Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research; p. 310. Petty, R. E., Cacioppo, J. T. and Schumann, D. (1983) Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research; p. 135. Plummer, J. T. (1984) How Personality Makes a Difference. Journal of Advertising Research; Vol. 24, Issue 6, p. 27. Prokesch, S. E. (1995) Competing on Customer Service: An Interview with British Airways Sir Colin Marshall. Harvard Business Review; Vol. 73, Issue 6, p. 100. Reuters (1987) April 3. Rogers, D. (Oct 2004) EasyJet relaunches with top-level rejig. Marketing (UK); 10/13/2004, p. 5. Rogers, D. (Jul 2004) EasyJet. Marketing (UK), 7/21/2004, p. 22. Warren, L. (2003) Blazing the easyJet trail. Computer Weekly; 9/30/2003, p. 28.

modems :: essays research papers

Does the humble telephone lines play a major role in shaping the third millennium? Can a mere pair of thin copper wires twisted around each other transmit Internet data reliably and securely at blazing fast speed, making it possible to view high-quality moving images, sound and vast amounts of data on your personal computer screen or television? The answer is yes, as the growing success of DSL (digital subscriber line) technology abundantly demonstrates. The capacity of a communications channel depends on its bandwidth and its signal-to-noise ratio. A voice connection through a conventional phone network uses a bandwidth of about 3,000 hertz (Hz): from about 300 Hz to 3,300 Hz. An analog modem operating at 33.6 kilobits per second (kbps) requires a slightly wider bandwidth 3,200 Hz and needs a very good connection, one with a high signal-to-noise ratio. Modems operating at 56 kbps achieve their rates by taking advantage of digital connections that circumvent some sources of noise in transmissions toward the end user. But these bit rates are far from the maximum possible on a twisted pair alone. One process that limits bandwidth and signal strength is the steady attenuation of the signal as it travels down the line, with the higher frequencies being affected more severely. Greater capacity is therefore available if the lines are kept short. Originally, the Discrete Multitone approach was intended for sending entertainment video over telephone wires. Because such use relies principally on one-way transmission, most of the subchannels were devoted to the \\"downstream\\" signal, carrying about 6 Mbps, with about 0.6 Mbps available in the other direction. This asymmetric form of DSL has become known as ADSL, and the signal coding is now a worldwide standard. Although the video application has not yet borne fruit, asymmetric transmission fortuitously lends itself to browsing on the World Wide Web. Over the past year ADSL has begun to be widely installed in telephon e networks for always-on Internet access, typically operating at several hundreds of kbps or higher over phone wires up to about 5.5 kilometers in length. The beauty of ADSL, unlike the multilevel coding used in HDSL, is that the data can use channels operating above the voice frequency band, so a single phone line can simultaneously transmit voice and high-speed data. The newest standard of ADSL is G lite which is just for home users, a global standard that limits the data rates to 1.

Eulogy for Friend :: Eulogies Eulogy

Eulogy for Friend Three days ago I was working on a lecture dealing with a prominent figure on the French literary scene who happens to be a Sephardic Jew. He pictures the Jew as essentially a wounded man, one racked by his Jewishness. The world for him is a desert, and God is enwrapped in silence. For him the keynote is exile, the stuff of his writing a kind of brave despair. The news of Hays's death broke into my thoughts on this, and it occurred to me that his philosophy of life could be expressed by reversing this writer's terms. The one saw the Jew as a wounded man; the other saw in the Jew, rejoicing in his Jewishness, the acme of spiritual health. The one saw the world as a desert, the other as an orchard. The one saw God as the God of silence, the other saw Him as the God of communication, one with whom you could stay in touch. The keynote of the one was exile; while the other saw in the combination of Judaism and America the best of all possible worlds. It is deceptively easy to say, why not? Was not Hays one on whom fortune had smiled, one who had every reason to see the world in a positive light? Yet the very fact in itself can be burdensome. His father had set him a very high standard. Solomon Solis-Cohen combined the sciences and the humanities and community service in a way which is hardly possible in our complex age. Hays hewed out his own path. In his lifelong professional growth as a man of the law, he acquired a reputation for probity second to none. Even those who disagreed with him on this issue or that had to concede that he was a man of conscience, and for him principle came first, and no claim of expediency could make it take second place. Hays took to heart the moral of his father's best-known poem, and knew how quickly love can pass by if it is not grasped and cherished. He loved much and well. He loved America with a passionate devotion. When my son was born, he wrote to me, pointing out the privilege of being born an American citizen. He loved the ideals and traditions of Judaism, and always found them in harmony with his Americanism. He loved his grand-children, and a special warmth came into his voice when he spoke of them.

To Singapore with Love Essay -- Personal Narrative Essays

To Singapore with Love It was with sleepy eyes that I first got off the airplane and into the city of Singapore. All of a sudden, however, I was jolted awake. Colorful signs and exhibits flashed the words, "Welcome to Singapura!" At that moment, a thrill rushed through me. I had arrived in the City of the Lion, an exotic and mysterious city in the orient, about to start on an exciting journey of learning and adventure. From our first day of arrival, the delegates were treated with kindness and respect. I continued to be amazed by the organization's staff, whose members stayed up in the early hours of the morning to greet us, provide us transport from the airport to the Pasir Ris Resort, and then to check us in. Every day, the event coordinators made sure we were well-informed and cared for, attending to our each and every need. From the very onset we were introduced to our conference groups. Ensuring a diverse mix of students and teachers, I was pleased to find myself exposed to a wide range of cultures and backgrounds. The student and adult group leaders were amazingly friendly and organized. I was very impressed by their leadership abilit... ... that the 2nd APEC Youth Science Festival was a great success. Although there were aspects that could have been improved - like more leisure time, improved accommodations, and better food - the event was extremely well-balanced and beneficial. With a healthy mix of educational research, scientific discussion, cultural interaction, and fun, the overall experience was a success. When I boarded the plane to return to the United States, it was not without a feeling of regret and wistfulness. I knew I would miss beautiful Singapore, but I would also treasure the new memories and friends I had made.

Charles Dickens Essay

Comparing the ways in which tension and suspense is created in the opening sequences of David Lean’s 1946 & Julian Jarrold’s 1999 interpretation of â€Å"Great Expectations† by Charles Dickens  In David Lean’s 1946 interpretation of â€Å"Great Expectation† Pip is portrayed as a small, smart, clean young boy, as he will be considered more innocent and vulnerable to the audience. Pip’s fair hair colour against the darkening background makes the audience think that he is an angelic like figure. Lean shows the vast landscape with tall-silhouetted gibbets to indicate just how small and vulnerable Pip is running across the marshland. When Pip goes to visit and weed the grave of his parents, Lean shows this particularly to gain the audience’s sympathy. The audience hears everything that Pip hears and this helps us to understand his apprehension. The scream is shocking and makes us see his fear to his meeting with the convict. When he is being threatened, Pip’s overwhelming politeness and naivety, despite the life-threatening situation he is in, makes the audience feel a great deal of sympathy for him. However, in Julian Jarrold’s 1999 interpretation of â€Å"Great Expectations† Pip is portrayed as a scruffy and an unclean young boy. This image gains the audience’s sympathy as we can tell that he is mistreated at home. Jarrold’s Pip has dark hair; and although he is not seen as an angelic and innocent figure. Jarrold engages the sympathy of the audience by presenting him as a hunted animal. When Pip encounters the convict, he is undoubtedly terrified and traumatised. He cannot even look at the convict, and is so paralysed with fear he can’t even speak. When we first meet the convict we can see immediately how intimidating he can be. David Lean shows a close-up of his face simultaneously to him jumping onto the scene. This close-up view is being used to show us what the convict is thinking and also to show the anger. This close-up view is also used to prevent us seeing what Pip is doing when the camera zooms up on the convict. Therefore we worry for Pip and this adds to the suspense of the moment. The convict is an intimidating large man who has a lot of power over Pip. In the beginning he is always shot in darkness, whereas Pip is always shot in bright light to emphasise his innocence. This is particularly noticeable when the convict is in control, trying to tilt Pip over the gravestone. There is a cut between Pip and the convict to show Pip’s vulnerability and a close-up of his face highlights his terror. Pip is shown as the opposite to the convict and looks innocent, charming and neatly dressed. The convict however looks angry and dirty and we presume that this is what he is like and therefore regard him as a bad person. Language is also used to emphasise the convict’s aggressiveness. The convict specifically emphasises the words ‘roasted’ and also ‘tear him open’. These words are emphasised to scare Pip and also to shock the audience. It draws the audience into the story and makes us feel Pip’s intimidation. The convict’s terrifying image adds to the forbidding setting.  Julian Jarrold’s version of the convict is shown to be incredibly daunting and intimidating. Although no dialogue is spoken we can see from his fixed stare on Pip and his angry scowl that he intends to do harm to him. The convict is dressed in old dirty clothes and looks very ill groomed, this adds to the audience’s understanding of him as an escaped convict. Lean uses some effective techniques to show the characters. He shows the vast landscape with tall-silhouetted gibbets to indicate just how small and vulnerable Pip is. The use of light and dark is very effective when me meet the convict. Pip remains in the light but the convict’s face is shrouded in darkness to convince the audience of his an evil nature. Pip’s lightened appearance shows his innocence and makes the audience wonder why such a nice boy is in such a dark and gloomy place. After the confrontation, Pip is seen scrabbling home across the marshes as quickly as possible, against the same eerie landscape. The setting in Jarrold’s 1999 interpretation is less stereotypical. It is not dark and the sky is sunny. There is a very high-pitched note, which appears haunting and creepy to the audience. Just before we see Pip’s head peep out of the wheat field, from the convict’s point-of-view, we hear breathing and this causes suspense, as we cannot see anyone. The setting of a wheat field is less traditional and does not prepare us for when the convict chases Pip, as no one would expect to find a convict in the middle of a wheat field. The golden reeds add to the peaceful tranquillity of the first shot, and therefore relax the viewer. Jarrold uses his own ideas and makes the opening more intriguing and exciting. At the beginning we have no idea what is going to happen and because of this Pip’s running come as a shock, and therefore has more impact. This provides the audience with an immediate incentive to continue watching. We then follow the dramatic chase that Jarrold has constructed through a wheat field and the graveyard. Jarrold’s use of point-of-view shots give the audience a chance to feel more involved in the film and to help them to feel the confusion of the chase. The wheat field itself is Jarrold’s own notion and is not mentioned anywhere in the written novel. However, this really helps to show Pip is trying to hide but that he cannot escape.

How Do Evolutionary Psychologist Explain Male-Female in Courtship and Sexuality?

1. How do evolutionary psychologist explain male-female in courtship and sexuality? Evolutionary psychologist explains the male and female behaviors to sex. They explain what a male wants most from a female and what a female is looking for. For instance, like what a male will do to get what he wants out of a female even if it has to get violent. Along with female, females will take time to look for a male to have sexual intercourse with, Evolutionary psychologist studies appears that males are more disposed in many sexual relationship then females.In other words, it means the males generally want sex more often. They tend to look for the youth and beauty in a women because youthful women are more fertility. Males are also more violent and more pushy then females which in some cases leads to rape. They are more sexually jealous and controlling then females because if his mate was having sexual intercourse with another male, he will never be sure if her child will be 100% genetically h is.In the other hands, women are more committed to being in a relationship. They are less sexually active than men. Women tend to focus on his financial resource when searching for a mate. They will also look into his status. The male has to have the ability to provide the support and resources needed for there off springs later in life and also for her. Women are more cautious when it comes to courtship and sexual relationship because they are more dedicated in parenting then the males.

Comparing and Contrasting the Philosophies

Chelsea Long Philosophy 100-005 Prompt 2 Final Essay Even though they were separated by thousands of years, hundreds of miles, and different cultures, the philosophical views of Friedrich Nietzsche and Plato can be examined and weighed against each other in many different ways. Friedrich Nietzsche, born in 1844, was a German philosopher whose main goal was to erect a new image for the people and to create a free spirit in them. Plato, born in 427 B. C. , was a Greek philosopher whose main goal was to create a new way of thinking about the world itself, knowledge itself, philosophy itself, and the individual.Both philosophers have obvious similarities; their literary style of writing is perhaps the most apparent, but also their desire to create a new way of thinking for the people in which they hoped to influence. Nietzsche thought that by standing outside of society and looking at it from a different view, one could take on the ideal of a free spirit. Analogous to this view is Platoà ¢â‚¬â„¢s view from the allegory of the cave which illustrates humans as being completely unaware of what the actual world is.Even though they lived in completely different societies, both philosophers thought that the view of the world that society holds shelters the individual from seeing the true nature of reality. However, the nature of said reality was very different for both philosophers. Nietzsche believed in a â€Å"what you see is what you get† kind of view of reality. His â€Å"amor fati† view of reality posed that in order to achieve an optimistic view; the individual must learn to love fate. This also involves accepting reality for exactly what it is and not creating a false sense of â€Å"reality†Ã¢â‚¬â€what the person would â€Å"like† to see.Because of Nietzsche’s opinion that ‘God is dead† he believed that this life was all there was, so the best way to live was to realize the true actuality of the world, and to also use the love of what is real and actual to enjoy life. Plato, on the other hand, had a completely different concept of reality. His theory of the â€Å"forms† illustrated everything that we see in this world as just a less perfect model of the actual â€Å"form† of the thing or idea. Nothing that we see in this world is actual or perfect, but is just an imperfect imitation.Plato’s divided line interpretation presents the universe into the visible realm (images, copies, plants, animals) and the intelligible realm (mathematics, ideas, and the forms); literally a two-tiered view of reality. This differs greatly from Nietzsche’s philosophy. Nietzsche rejects this â€Å"two-tiered† view of reality; he believes that having this view of reality is actually detrimental and hinders the individual from living a full and optimistic life. Although their views on how the individual is shielded by society are similar, the view on reality of Nietzsche and Plato is o ne of the main differences in their philosophical outlooks.Nietzsche and Plato both put a considerable amount of emphasis on creating the individual and viewing life as a work of art that is a canvas for knowledge and value, thus asking the question: â€Å"What constitutes a virtuous life? † Both philosophers believe in turning ones back on the morals and values that society holds and exploring these morals and values for the individual themselves. One of the most famous Greek aphorisms is â€Å"know thyself. † Nietzsche and Plato both believe that creating ourselves as individuals will lead to happiness.However, the journey of self-discovery is different for each philosopher. Plato believes that knowledge is the most important factor in the creation of virtue and happiness. Seeking after knowledge leads to the affirmation of values and virtue, which then leads to happiness. By taking the time to learn and wonder and discover understanding for ourselves, we can achieve contentment. Nietzsche, on the other hand, believes that pure academic scholarship is not the way to liberate the free-thinkers of the future.Also, Nietzsche considers the revaluation of values, which means that old values need to be reconsidered to find justification of life within life. He believes that knowledge has the ability to not take itself too seriously. Nietzsche is an advocate for uniting knowledge and play. He supposes that we create our values ourselves and do not discover them from nature or reason, as supposed by Plato. However, both philosophers believe that knowing your own ignorance and having a willingness to accept the fact that we are sometimes wrong and at fault is a vital step in creating the morals and values that we hold.Another main similarity between the philosophies of Nietzsche and Plato is the belief that the greatest individual is not the wealthiest, but the thinker, the artist, the musician, and namely, the philosopher. Both hold the love of wisdom in high regard (although Plato holds it in higher regard that Nietzsche). The goal of this is to pass on the views of one to many, therefore changing the views of society. With or without meaning to, both of these philosophers are trying to evoke a rise in society. Plato and Nietzsche both were suspicious of government and wanted people to be at war with their time.From doing so, they hoped to create a change on an individual’s outlook on life. As with most philosophers, the philosophical method of both Plato and Nietzsche was influenced by philosophers before them. Plato is the well-known protege of Socrates. Many of Plato’s dialogues include Socrates in them or are written about Socrates, such as The Apology, which is Plato’s account of the trial of Socrates. These are called Plato’s Socratic Dialogues. The philosophical views of Socrates greatly influenced the views of Plato. Nietzsche was widely influenced by the philosopher Arthur Schopenhauer.After studying the view of Schopenhauer, Nietzsche’s writings sometimes included him supporting or rejecting Schopenhauer’s philosophical viewpoint. The optimism found in Nietzsche’s philosophy results from his rejection of Schopenhauer’s pessimistic philosophical viewpoint. One of the biggest differences between Plato and Nietzsche comes from their view of Socrates. While Socrates was a role model to Plato, he was the opposite for Nietzsche. Socrates often demanded the â€Å"truth at all costs† –meaning that no matter how much hurt or disorder the truth costs, it should still be told for the sake of truth itself.Nietzsche questioned to what extent truth can be endured. He then goes on to shift the term he uses for truth. â€Å"Truth† is errors believed to be true by philosophers (examples are equal things, substance, and free will). Nietzsche’s TRUTH relies on the recognition that previous â€Å"truths† are founded on errors and that knowledge is limited, which is the opposite of Socrates’ conception of truth. By letting go of previous â€Å"truths† we can thus understand the TRUTH. Not all truth comes from knowledge, but from error as well.Another main difference between the philosophical views of Socrates and Nietzsche is that Nietzsche looked at philosophy as an â€Å"intellectual science† and not a science. He viewed philosophy in more of a humanities category and as a spiritual science. Socrates, on the other hand, viewed philosophy as the most important of all sciences. Nietzsche also criticizes Socrates in other ways. He attacks his personality. To Nietzsche, Socrates â€Å"pretended† to be a rebel against society (a sort of â€Å"free spirit† in Nietzsche’s book); however, when Socrates was sentenced in Athens, he gave in and became a â€Å"slave to society. Nietzsche’s philosophy says that this life is all we have so we need to enjoy it. From lo oking at Socrates’ famous last words: â€Å"Now that I am dying, I owe the god of medicine a debt,† Nietzsche concludes that Socrates didn’t enjoy his life. Socrates is saying in his last words that life is just one big disease. This goes against all of Nietzsche’s philosophy, which unites the tragedy of existence with the comedy of life. The viewpoint of Nietzsche and Plato on the philosophical view of Socrates is a major difference between the two philosophers. Much of Nietzsche’s philosophy comes from his conclusion that â€Å"God is dead. This view on religion is another major difference between Plato and Nietzsche. While Nietzsche was considered an atheist, Plato believed in the principle of God. Plato’s â€Å"God† was the Form of â€Å"the Good. † The â€Å"Good† did not even fall on Plato’s divided line but was raised above it, shining down all both the visible and intelligible realm. Everything strives to be like the Form of the Good, but can never attain it (similar to the Christian view of Jesus –a perfect â€Å"good† that people strive to be but can never reach). Because Nietzsche and Plato had such differing views on religion, their philosophies as a whole are quite different.There are similarities that can be picked out of both men’s viewpoints –however the conceptual differences outweigh the resemblance. Plato’s and Nietzsche’s differing views on the nature of reality, the journey of self-discovery, the philosophy of Socrates, and religion cause Nietzsche to be critical of Plato. Nietzsche completely rejects much of Plato’s core philosophical view. The main aspect Nietzsche is critical of Plato is Plato’s two-tiered view of the world. Nietzsche whole philosophy is centered on the realization that what we have now is all we will ever have.Plato takes that philosophy and changes it completely – creating a whole new r ealm that is not visible to the human eye. Even though both philosophers believe in overcoming society, the importance of self-creation, knowing your own faults, and putting the philosopher in high acclaim, I would argue that the differences between the Nietzsche and Plato cannot be reconciled. The foremost cores of their philosophical viewpoints will never match up. Nietzsche will never agree with a two-tiered view of reality and one of Plato’s biggest belief systems is the Forms. Socrates will always be a hero to Plato, whereas he is not in Nietzsche’s opinion.One of the philosopher’s would have to change the entire concepts of their philosophy in order for the two viewpoints to reconcile. Personally, I agree more with Nietzsche’s philosophy. Even though I do not believe that God is dead, I do think that religion is dying in our society. We are experiencing a cultural shift toward a more secular society. In the wake of this, I have noticed people have s tarted to live their lives for the â€Å"right-now. † Also, I think that we should love fate and accept the reality of lives. In my opinion, people who live in a fantasy land aren’t truly living.People who accept their disappointments in life and are still happy and optimistic are more admirable to me. Additionally, I like how Nietzsche thinks that we should take the time to create ourselves in life. Creating yourself, to me, is the most important thing we can do. By looking away from what society tells us to do or be, we can truly becoming â€Å"free† and in doing so, live happier lives. I feel as though Nietzsche wants us to enjoy the small things in life and to take life as it comes. Honestly, Nietzsche has been my favorite philosopher to read and study, and the one whose viewpoint I agree with the most.