Drug Abuse and Addiction Essay

Drug abuse and addiction are a major burden to society. Many people do not understand why individuals become addicted to drugs or how drugs change the brain to foster compulsive drug abuse. They mistakenly view drug abuse and addiction as strictly a social problem and may characterize those who take drugs as morally weak. One very common belief is that drug abusers should be able to just stop taking drugs if they are only willing to change their behavior. What people often underestimate is the complexity of drug addiction — that it is a disease that impacts the brain and because of that, stopping drug abuse is not simply a matter of willpower. Through scientific advances we now know much more about how exactly drugs work in the brain, and we also know that drug addiction can be successfully treated to help people stop abusing drugs and resume productive lives. So what is drug abuse and why do we became addicted to certain drugs? Substance abuse, also known as drug abuse, is a patterned use of a substance (drug) in which the user consumes the substance in amounts or with methods neither approved nor supervised by medical professionals. Addiction is the continued use of a mood altering substance or behavior despite adverse dependency consequences, or a neurological impairment leading to such behaviors. Addictions can include, but are not limited to, drug abuse, exercise abuse, sexual activity and gambling. Classic hallmarks of addiction include: impaired control over substances/behavior, preoccupation with substance/behavior, continued use despite consequences, and denial. Habits and patterns associated with addiction are typically characterized by immediate gratification (short-term reward), coupled with delayed deleterious effects (long-term costs). Physiological dependence occurs when the body has to adjust to the substance by incorporating the substance into its ‘normal’ functioning. This state creates the conditions of tolerance and withdrawal. Drug addiction and drug abuse, chronic or habitual use of any chemical substance to alter states of body or mind for other than medically warranted purposes. Traditional definitions of addiction, with their criteria of physical dependence and withdrawal (and often an underlying tenor of depravity and sin) have been modified with increased understanding; with the introduction of new drugs, such as cocaine, that are psychologically or neuropsychologically addicting; and with the realization that its stereotypical application to opiate-drug users was invalid because many of them remain occasional users with no physical dependence. Addiction is more often now defined by the continuing, compulsive nature of the drug use despite physical and/or psychological harm to user and society and includes both licit and illicit drugs, and the term â€Å"substance abuse† is now frequently used because of the broad range of substances (including alcohol and inhalants) that can fit the addictive profile. There are many different types of drugs you should be aware of. Some are prescribed, others are known as club drugs, illicit or illegal substances, and some are called designers drugs. They include: Antidepressants, Barbiturates, Cannabis, Depressants, Hallucinogens, Inhalants, Narcotics, Steroids, Stimulants and Tobacco.

Discuss the social context that influences Othello’s labelling of Desdemona as that “cunning whore of Venice”

In Othello many issues are undertaken. According to the time that the play was written, men hold all the power and women are considered to be of low intellect. Throughout the play Desdemona is a symbol of innocence and helplessness. At first she appears to be mature and quite perceptive of events around her. Iago often tells Othello that she is unfaithful. It seems that she refuses to accept what is happening and her views are impartial. She has a tendency to be sympathetic towards other people's situations, like Cassio. This is what triggers Othello's jealousy when Iago pointed out they were speaking in privacy. She often pays attention to other peoples thoughts yet remains cynical if they differ to her own. She has a loyalty to her husband in all aspects of life, whether it is mental or physical. Othello shows us how a woman's character, reputation and power can be manipulated and distorted by men. The relationship between Desdemona and Othello is very peculiar, and would have been considered even more so at the time at which Shakespeare was writing, it therefore stands out in the play, not least because it is a mixed-race marriage but also because at the start of the play they appear to be on an equal standing, they have a mutual â€Å"respect† for one another. We are presented with a very powerful image of women at the start of the play; Desdemona has disobeyed her father and taken her chosen husband, although Desdemona does acknowledge that Othello is her â€Å"Lord† and that it is her â€Å"duty† to obey him. However, in that state, Desdemona does act as a dramatic device, bringing Othello into a domestic situation where he is inexperienced. This causes his obsession with Desdemona to grow because she has become his whole world; Iago finds it easy to manipulate this situation because Othello is unfamiliar to life only in the domestic side. Although Desdemona was rational in trusting, her trust was often misplaced, for example Iago. As well as this regardless of her intellect of what goes on around her in some cases, this was not enough to rise up in society, as women had no opinion in the time of the play. Although Shakespeare undertook many modern day ideas, he did not do this for a modern day society, as it would not have allowed so many events to occur, and it would not have been considered realistic by the public. When Othello talks of wooing Desdemona he is portrayed as an eloquent storyteller and lover: â€Å"She gave me for my pain a world of sighs. † It is through her relationship with Othello that his failure is shown not only by her spoilt opinion of him, he was previously an ideal to her, but by the end of the play she has realised that â€Å"men are not gods†, but also by Othello's swift dismissal of her as a â€Å"fair devil† and a â€Å"lewd minx† after his view of her where he would â€Å"deny her nothing† has been destroyed by Iago. The downfall of Othello is marked by the destruction of their once close and trusting relationship, which Iago has convinced Othello that it is a â€Å"foul disproportion. † Desdemona's physical and vocal absence from the opening scenes speaks about women's place in the Venetian society. It is through Desdemona's absence that we are able to conjure up our own mental image of her based on what we have heard.

About India Yamaha Motor Pvt. Ltd.

CHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † About the subject Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction in 7 Steps 1. Encourage Face-to-Face Dealings This is the most daunting and downright scary part of interacting with a customer. If youre not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time. Its important to meet your customers face to face at least once or ven twice during the course of a project. 2. Respond to Messages Promptly Keep Your Clients Informed This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. It might not always be practical to deal with all customers queries within the space of a few hours, but at least email or call them back and let them know youve received their message and youll contact them about it as soon as possible. Even if youre not able to solve a problem right away, let the customer know youre working on it. 3. Be Friendly and Approachable A fellow Site Pointer once told me that you can hear a smile through the phone. This is very true. Its very important to be friendly, courteous and to make your clients feel like youre their friend and youre there to help them out. There will be times when you want to beat your clients over the head repeatedly with a blunt object it happens to all of us. Its vital that you keep a clear head, respond to your clients wishes as best you can, and at all times remain polite and courteous. 4. Have a Clearly-Defined Customer Service Policy This may not be too important when youre just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do? If the first option doesnt work, then what? Should they contact different people for billing and technical enquiries? If theyre not satisfied with any aspect of your customer service, who should they tell? Theres nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So make sure your customer service policy is present on your site and anywhere else it may be useful. 5. Attention to Detail (also known as The Little Niceties) Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalized sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and arent always cost effective, but remember to do them. Even if its as small as sending a Happy Holidays email to all your customers, its something. It shows you care; it shows there are real people on the other end of that screen or telephone; and most importantly, it makes the customer feel welcomed, wanted and valued. 6. Anticipate Your Clients Needs Go Out Of Your Way to Help Them Out Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship. 7. Honor Your Promises Its possible this is the most important point in this article. The simple message: when you promise something, deliver. Clients dont like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors dont always deliver on time. In this case a quick apology and assurance itll be ready ASAP wouldnt go a miss. Sales promotions Sales promotion  is one of the four aspects of  promotional mix. The other three parts of the  promotional mix  are  advertising,  personal selling, and  publicity/public relations. ) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. CHAPTER-2 RESEARCH DESIGN TITLE OF THE STUDY â€Å"A STUDY ON MEASURING CUSTOMER SATISFACTION LEVEL AND SALES PROMOTION IN YAMAHA OBJECTIVES OF THE STUDY * To know the customer’s perception regarding launch of new bikes FZ FZS by Yamaha. * To determine the customer’s satisfaction regarding bikes and after sales service. To determine the factors influencing the choice of customers regarding bikes * To know the market scenario of second hand bike industry. SCOPE OF THE STUDY This study is aimed at providing India Yamaha Motors with an insight into the success of FZ FZS as well as the customer’s response and awareness towards the brand, products and services of Yamaha. The data has been analyzed and presented in a simple and precise way on the basis of which pertinent recommendations have been made to the company to better the services, policies and strategies of the company in India. RESEARCH METHODOLOGIES AND LIMITATIONS: * The report has been prepared on the basis of information collected from different sources. In order to achieve the objective of the project proper research method was applied.. After giving through brain storming session, objectives were selected and the set on the base of these objectives, A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. * * * DATA COLLECTION SOURCE * Research included gathering both primary and secondary data. * * PRIMARY DATA Primary Data was very crucial to collect so as to know various past present consumer views about bikes and to calculate the market share of this brand in regards to other brands. Fresh primary data was collected by taking direct feed back from customer which involved face to face interview with the customer as well as through telephonic interview with the customer , all the FZ customer who visited the de alership showroom for the service of their bikes were questioned in order to find out the customer satisfaction level. * SECONDARY DATA- are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. * * RESEARCH APPROACH * * SURVEY METHOD: The research approach used was survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. * RESEARCH DESIGN This study is a mix of explorative and formal methodologies adopting monitoring and observing to study the dealerships in Lakhimpur and communication to elicit responses from customers. This is a cross sectional study done during th e months of June and July. For the customer satisfaction study a questionnaire was formulated containing 17 closed ended questions which were sent out for response through the internet and mainly through personal interviews of customers at Yamaha dealerships. This data was later analyzed using SPSS through performing the cross-tabulations on various involved variables. Results of this step formed the basis of the recommendations given to the company. To know the Yamaha reputation and sales promotion in motorcycle market, census method was chosen and all the dealership were individually visited in the area of Lakhimpur, Mosaram Auto Sales(Hero Honda), I did a market survey by taking open interviews to the dealers and brokers of the market. SAMPLE DESIGN For the sales promotion study a census methodology was adopted and all the dealerships and brokers of that region were visited. For the customer satisfaction study a sample of 100 persons was chosen from the Yamaha’s dealership in Lakhimpur. The sample was judgmental and methodology was non probability sampling Size of Sample| 100| Sampling technique| Judgmental (Non Probabilistic Sampling) | Location from which samples were taken| Lakhimpur| LIMITATIONS OF THE STUDY * This research is geographically restricted to Lakhimpur only. Hence the result cannot be extrapolated to other places. * The study is restricted only to the organized sector of two wheeler industry * The seriousness of the respondents and their ability to justify their answers may also be a limitation. * The sample size is small due to the specified reasons. * Findings are based on sample survey. * All interview questions are undisguised or direct. Hence there is a scope for the respondents to be biased or pretentious. CHAPTER-3 COMPANY PROFILE AUTOMOBILE INDUSTRY TILL DATE The automobile industry is one of the biggest industries in the world. Being a major revenue and job generating sector it drives the economies of some of the superpowers of the world. In India the automobile industry has grown by leaps and bounds since the advent of the liberalization era the automobile industry and especially the two wheeler segment has grown by leaps and bounds. The liberalization has done away with primitive and prohibitive practices of licensing and restricted foreign investment have been done away with. The result of which was the entry of foreign players into the Indian market. The two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield in the 50s. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from Italian company Piaggio. In the following decades the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing the products at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming the leader in the two wheeler industry in India and the largest producer of two wheelers in the world. The post 90s era was the era of liberalization and weakening of restrictive measures. The government went on an overdrive to support the industry and all FDI regulations and licensing was abolished. 100% FDI was allowed in the automobile industry and the excise duty was also considerably reduced to its current level of 12% on two wheelers. All these factors combined with the rising fuel prices, the increasing dispensable incomes of households, easy access to finance, etc. have led to two wheeler industry becoming the backbone of the automobile industry in India. The two wheeler industry in India forms a major chunk of the automobiles produced in India. According to Society of Indian Automobile Manufacturers statistics for the year 2008 – 2009, two – wheelers comprise 76. 49% of market share among the vehicles produced in India. The production share of two wheelers is quite similar to the market share. The two wheeler industry comprises around 74% of the total automobiles produced in India. The SIAM data for the year 2008-09 states that 8,418,626 two wheelers were produced during the year against a total of 11,175,479vehicles produced during the year. SEGMENTATION OF TWO WHEELER A Two Wheeler Sector Sub-Segmenting in the three Segments. . Motorcycle 2. Scooter Mopeds About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. * Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize our corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing echnology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide pro ducts that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † VISION To establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. MISSION We are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners increasing our stakeholder value. CORE COMPETENCIES Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods services we provide. We work hard to achieve what we commit achieve results faster than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for our success. Frank Fair Organization We are honest, sincere, open minded, fair transparent in our dealings. We actively listen to others and participate in healthy frank discussions to achieve the organizations goals. OVERVIEW FOUNDED: July 1, 1955 CAPITAL: 48,302 million yen (as of March 31, 2008) PRESIDENT: Takashi Kajikawa EMPLOYEES: 46,850 (as of December 31, 2007) PARENT: 9,019 (as of December 31, 2007) SALES:1,756,707 million yen (from Jan 1, 2007 to Dec 31, 2007) PARENT: 799,209 million yen (from Jan 1, 2007 to Dec 31, 2007) SALES PROFILE Sales (%) by product category (consolidated) Sales (%) by region (consolidated) MAJOR PRODUCTS SERVICES: * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that ha s worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † What is Kando? Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. SWOT ANALYSIS A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan| /|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  | Internal Analysis  Ã‚  Ã‚  |   Ã‚  Ã‚  External Analysis| /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / | Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚  |   Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats| || SWOT Matrix| | SWOT ANALYSIS FOR THE TWO WHEELER INDUSTRY Strength * Established brands, Strong Brand Name * Fuel efficient * Style statement * Convenient in heavy traffic * Cheap and affordable * Easy and cheap finance availability * Patents * Good reputation among customers| Weaknesses * Extremely price sensitive * Short PLC * High R and D costs| Opportunities * Growing premium segment * Increasing dispensable income * Environmental concerns * Exports increasing * Very strong demand in the 100cc. segment dominated by limited players. | Threats * The Rs. Lakh car * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| SWOT ANALYSIS FOR INDIA YAMAHA MOTORS Strength * Size and scale of parent company. * Effective Advertising Capability * Committed and dedicated staff. * High emphasis on R and D. * Experience in the market. * Established brand. * Established market channel. * Power, Speed Acceleration| Weaknesses * Small showrooms. * Not much emphasis on agg ressive selling. * Weak product diversity. | Opportunities * Growing premium segment. Global expansion into the Caribbean Central America. * Expansion of target market (include women). * Increasing dispensable income. * 1st mover advantage. | Threats * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| RECENT LAUNCHES YAMAHA FZ-S Yamaha FZ-S 150cc, a recently launched bike by the industry giant Yamaha. After the grand success of FZ-16 Yamaha has finally launched its modified version (FZ-S) in India. This fabulous bike is equipped with all the necessary features one may think of. It stands ahead in style and performance not only in its segment but beyond. This bike is best suited for those who want elegance and power in one. It is designed and engineered with the capacity for active and aggressive enjoyment of around-town street riding and styling, bringing a sense of pride for the owner of the bike. It is especially designed to satiate riders desire for style and fashion. It is popularly referred as the â€Å"Stylish Macho Street Fighter† (Lord of the Streets). The primary features of Yamaha FZ-S include: * European international design * Stainless steel body Aerodynamic muscular design * High torque rate * Carbon pattern meter console * Latest graphics * Disk brakes * Electric start starting system * Electronic fuel injection system YAMAHA YZF R15 This is the latest offering from the Yamaha stable. The YZF R15 is the first truly sports bike launched in India. The looks and design have been done keeping the bigger R1 in mind and hence the resemblance. The bike is priced at Rs. 97,500 (ex-showroom) across India. It boasts of the first liquid cooled 4 valve engine in the two wheeler category which gives it better performance and power. It is a 150cc bike having enough power to bring chills to the rider when he revs up the accelerator BAJAJ PULSAR DTS FI 220 CC Bajaj auto has upgraded the Pulsar family with the launch of its high-end bike Pulsar DTS-Fi 220 cc. This advanced variant of popular Pulsar combines new features and advanced technology. This all new version of Pulsar is priced at Rs. 70, 000 (ex-showroom Delhi). The 2009 edition of Bajaj Pulsar comes without fuel injection technology but yet it will produce more power at 21PS. The new Bajaj Pulsar DTS – Fi 220 cc will reach the top speed of more than 140 kmph. This two wheeler from Indias second largest two-wheeler manufacturer comes with single cylinder 4 stroke air cooled engine. This motorcycle has a maximum power of 21. 04 @ 8500rpm and maximum torque of 19. [emailprotected] rpm. 1. 1COMPETITORS ANALYSIS 1. Bajaj Auto Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among Indias top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name â€Å"BAJAJ†. Maharashtra Scooters Ltd. , a Company with 24 % equity participation by the Company and 27% participation from Maharashtra State Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distribution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS| MOTORCYCLE| Bajaj Avenger| 180 CC| Bajaj CT 100| 99. 27 CC| Bajaj Discover DTSi | 135 CC| Bajaj KB 125| 123 CC| Bajaj Platina| 99. 27 CC| Bajaj Pulsar DTS-Fi 220 CC| 220 CC| Bajaj Pulsar DTSi * Pulsar 180 DTS-i UG * Pulsar 150 DTS-i UG * Pulsar 200 Cc * Pulsar 220 DTS-Fi | 180 CC 150 CC 200 CC 220 CC| Bajaj Wind 125| 124. 6 CC| Bajaj XCD| 125 CC| SCOOTERS| Bajaj Bravo| 145 CC| Bajaj Chetak| 145. 45 CC| Bajaj Classic SL| 145. 45 CC| Bajaj Legend| 150 CC| SCOOTERETTES/MOPEDS| Bajaj Blade DTSi| 100 CC| Bajaj Cagiva CRX| 145 CC| Bajaj Fusion| 145 CC| Bajaj Kristal DTSi| 100 CC| Bajaj M 80 Electronic| 74. 08 CC| Bajaj Rave| 74. 08 CC| Bajaj Saffire| 74. 4 CC| Bajaj Spirit| 100 CC| Bajaj Sunny| 59. 86 CC| Bajaj Sunny Spice| 59. 86 CC| Bajaj Wave DTSi| 109. 7 CC| AWAITED MODELS| Sonic DTSi| Motorcycle| 1. 1. 2 Models of BAJAJ 2. Hero Honda Motors Ltd. Hero Honda Motors Ltd. is a result of the joint venture between Indias Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS | 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION | 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | 1. 1. 3 Golden Years of HERO HONDA The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Councils Award (1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33, 371, 43 Crores. TWO WHEELERS| MOTORCYCLES| Hero Honda Achiever| Hero Honda CD Dawn| Hero Honda CD Deluxe| Hero Honda CD 100| Hero Honda CD 100 SS| Hero Honda Glamour| Hero Honda Glamour * Glamour * Glamour FI| Hero Honda Splendor * Splendor + * Super Splendor * Splendor NXG| Hero Honda Passion Plus| Hero Honda Sleek| Hero Honda CBZ X-TREME| Hero Honda Karizma| Hero Honda Hunk| | | SCOOTERETTES/MOPEDS| Hero Honda Pleasure| Hero Ankur| Hero Gizmo| Hero Panther| Hero Puch Automatic| Hero Sakhti 3G| Hero Stepmatic| Hero Street| Hero Winner| Hero Stepmatic| Hero Puch Automatic| Hero Sakthi 3G| Hero Winner| | | 1. 1. 4 Hero Honda Models 3. Honda Motorcycles Scooters India Private Limited Established in 1999, the Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd. , Japan and is located at Manesar, Haryana. The companys most well known brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union. HONDA MOTORCYCLES| MODEL| CAPACITY| Honda Shine| 125 CC| Honda Unicorn| 149. 1 CC| Honda Stunner CBF| 125 CC| Honda CBF Stunner FI| 124. 7 CC| HONDA SCOOTERS| MODEL| CAPACITY| Honda Eterno| 147. 7 CC| HONDA SCOOTERETTES/MOPEDS| MODEL| CAPACITY| Honda Aviator| 102 CC| Honda Activa| 102 CC| Honda Dio| 102 CC| CHAPTER-4 Data Analysis and Interpretation Age| No of respondents| % of respondents| 16 – 20| 28| 28%| 21-25| 41| 41%| 26-30| 20| 20%| Above 30| 11| 11%| Total| 100| 100%| Table no. 4. 1 : The Age distribution in the sample. ANALYSIS: 4. : Following points can be referred from the above pie chart * The above pie chart is showing that the customers of FZS are mainly coming from the age group of 16-25 that is around 69%, as Yamaha claims that they generally target their customers who are between the age group of 18 to 25, because that people of this age group are passionate and are style freaks, * So we can say that Popularity of Yamaha is available in the age of 26-30 (aroun d 20%) also because of its reputation in the world market. Graph no. 4. 1 RESULTS OF THE CUSTOMER SURVEY Table no. 4. 2 Marital status| No. f respondents| %of respondents| Married| 24| 24%| Single| 76| 76%| Total| 100| 100%| 4. 2 The Marital status distribution in the sample. Analysis: 4. 2: In this pie chart it is very much clear that 76% of the Yamaha’s customer is mainly the youth who are single, so Yamaha’s new launch FZS is mostly being accepted by the singles instead of family oriented people. Graph no 4. 2 4. 2 The Marital status distribution in the sample. Occupation| No. of respondents| %of respondents| Business person| 27| 27%| Student| 43| 43%| Office employee| 28| 28%| Others| 2| 2%| Totals| 100| 100%| Table no. 4. 3 4. : The Occupation distribution in the sample. Analysis: 4. 3: Once again we found that Yamaha’s major customers are the students of colleges and schools which consists 43%, as they want something special, new, stylish, masculine and at tractive and Yamaha is providing that in the form of FZS. Graph no. 4. 3 4. 3: The Occupation distribution in the sample. Table no. 4. 4 Income group| No. of respondents| %of respondents| Upto 1000| 17| 17%| 10001-20000| 33| 33%| 20001-40000| 40| 40%| 40001-60000| 9| 9%| Above 60000| 1| 1%| Totals| 100| 100%| | | | 4. 4: The Income groups distribution in the sample. Analysis:4. 4: In the income group distribution we can analyze that customers of FZS are coming from the Middle income group people which is around 73% by including 10001-40000 slab of income group. It shows that Yamaha is placing their products in the appropriate price range. As the people of this income bracket can easily afford this Bike. Graph no 4. 4 4. 4: The Income groups distribution in the sample. Table no . 4. 5 Purchased by| No. of respondents| %of respondents| Loan| 28| 28%| Cash| 72| 72%| Totals| 100| 100%| 4. 5: The Way of purchasing distribution in the sample. Analysis: 4. : Here again we can prove that the products of Yamaha are in the acceptable price range, as we can see that purchasing way of the customers are leading in the CASH sector. Customers are easily affording the price of FZS; they are not feeling much problem with the amount of FZS. Today’s customers are ready to pay for better facilities and technology and they feel that FZS deserves that price wh ich YAMAHA is offering. Graph no 4. 5 4. 5: The Way of purchasing distribution in the sample. Table no . 4. 6 Paid by| No. of respondents| %of respondents| Family| 51| 51%| Self| 49| 49%| Totals| 100| 100%| 4. : The Financing distribution in the sample. Analysis: 4. 6: In this pie chart a very important thing can be referred that Indian Youths are not so much independent in the financial matters, still they depends on the family, as Yamaha claims that they target the people of 18-25 age group, but here we can say that they should promote such kind of advertisements where the Yamaha products can link to the family. Ultimately family is paying the amount so Yamaha should target according to family also, so that the view of the children and family shouldn’t clash. Graph no 4. 6 4. 6: The Financing distribution in the sample. Table no . 4. 7 Compare Brands| No. of respondents| %of respondents| Bajaj| 26| 26%| Hero Honda| 23| 23%| Honda| 2| 2%| Bullet| 4| 4%| Yamaha| 6| 6%| No| 39| 395| Totals| 100| 100%| 4. 7: Compared brands with FZS. Analysis: 4. 7: Majority of people is not comparing Yamaha FZS to any other product and the number of such people is around 39%, But the second view which we have found that FZS is getting a very tough competition Fr BAJAJ HERO HONDA. BAJAJ has launched their new edition of Pulsar 220 at a very low price (around 70000 ex showroom price), which is the reason for the tough competition giving by BAJAJ. On the other hand HERO HONDA HUNK is also giving direct fight to the FZS because of its MILEAGE only. There are some more competitors which are stable at their market share in automobile industry. Graph no. 4. 7 4. 7: Compared brands with FZS. Table no. 4. 8 Choice of feature in a bike | No. of respondents| %of respondents| Style/Design| 54| 54%| Controll ability| 7| 7%| Pick up| 8| 8%| Reputation of maker| 6| 6%| Riding comfort| 12| 12%| New Technology| 8| 8%| Durability| 1| 1%| Others| 2| 2%| Mileague| 2| 2%| Totals| 100| 100%| 4. 8: The choice of Feature which is most important in a bike. Analysis: 4. : If we see the trend of Two wheeler industry we found that earlier people were looking mainly towards the mileage of the vehicle but now In our research we collected data and found that now customer’s perception has changed and they are shifting towards the style, design riding comfort of the vehicle, 54% customers have purchased FZS because of its Style Design and only 2% people are looking for the mileage. So in a way we can say they Yamaha exactly changed the perception of Indian customers. They are trying to attract customers with new style, design or look of the bike and creating passion in the customers for the speed and power. So through this we have proved our First hypothesis which was regarding the Yamaha’s new launch of FZ FZS that has changed the customer’s perception regarding choice of bikes. Graph no. 4. 8 4. 8: The choice of Feature which is most important in a bike. Table no. 4. 9 First Information source| No. of respondents| %of respondents| Tvcf| 45| 45%| Family/Friends| 24| 24%| Road show| 5| 5%| Websites| 3| 3%| Showroom| 12| 12%| Auto expo| 1| 1%| Newspaper| 4| 4%| Magazines| 5| 5%| Others| 1| 1%| Totals| 100| 100%| 4. 9: 1st Information sources and their shares Analysis: 4. : As we can see here the major promotional tool which is influencing the customers is TVCF which stands for Television Commercial, which is around 45%, after that the major source of awareness among customers, is Family/Friends. Magazine and newspaper consists only 9% in our research, but if we look them at a very good sample size then it is around 2% only. Graph no. 4. 9 4. 9: 1st Information sources and their shares Tables no. 4. 10 Improvement in Yamaha Image in india| No. of respondents| %of respondents| No| 2| 2%| Yes| 98| 98%| Totals| 100| 100%| 4. 10: Customer Perception regarding Yamaha Image after FZS Analysis: 4. 10: This is a good result for Yamaha that once again they are creating place in the heart of the customers, after the discontinue of RX100 Yamaha has lost very big amount of customers in the last 10 years, but after the launching of FZS, Yamaha has improved their image among the customers. Our data is showing that 98% people are admitting that Yamaha has improved their image after the FZS and R15 launch, feedback which we have got from the customers were like that Yamaha has produced something new this time and very stylish and well designed product.. By this we are again proving our second HYPOTHESIS that YAMAHA has regained its image after the launch of FZ FZS. es Graph no. 4. 10 4. 10: Customer Perception regarding Yamaha Image after FZS Table no. 4. 11 Comments about FZS| No. of respondents| %of respondents| Stylish| 45| 45%| Trendy| 6| 6%| Macho| 27| 27%| Low mileage| 16| 16%| Others| 4| 4%| Expensive| 2| 2%| Totals | 100| 100%| 4. 11: Comments for FZS by Potential Customers. Analysis: 4. 11: This year Yamaha FZS has got the BIKE OF THE YEAR AWARD which shows its popularity among the customers. It has fulfilled the desire and demand of the current customers, there are very few people who still need some improvements in the FZS but Yamaha is taking care of those customers also. As our data is showing that 78% people are giving good comments or responses for Yamaha, they are feeling that FZS is the most stylish and trendy bike in these days, 2% people are feels that spare parts of Yamaha FZS are very costly and 16% people are complaining for the mileage of the bike, therefore Yamaha should work on these loopholes of the bike so that they can attract some more customers. Graph no. 4. 11 4. 11: Comments for FZS by Potential Customers. Table no. 4. 12 Customer opinions towards safety and comforts| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 47| 47%| Netural| 10| 10%| Totals| 100| 100%| Analysis: 100% of the respondents 47% of the respondents approached were satisfied with the safety and comfort feature of the Bolero. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% was dissatisfied with safety and comfort feature of Yamaha. % Graph no 4. 12 4. 12: Customer opinions towards safety and comforts Table no. 4. 13 Customer opinions towards Design| No. of respondents| %of respondents| Extremely| 20| 20%| Satisfied| 40| 40%| Netural| 27| 27%| Dissatisfied| 13| 13%| Totals%| 100| 100| Analysis: 100% of respondents 40% of the respondents approached were satisfied with the Design of the Yamaha. 20% were more satisfied, 27% of them neutral and 13% are dissatisfied with the design of the yamaha. Observation: As majority of the respondents are satisfied with the design of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor. Graph no 4. 13 4. 13; Customer opinions towards Design Table no. 4. 14 Customer opinion towards consumption of fuels | No. of respondents| %of respondents| More satisfied| 27| 27%| Satisfied| 49| 49%| Not Satisfied and dissatisfied| 17| 17%| Dissatisfied| 7| 7%| Totals | 100| 100%| Analysis: 100% of the respondents 49% of the respondents approached were satisfied with the fuel consumption of the Yamaha. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption of Yamaha Observation: As majority of the respondents are satisfied with the fuel consumption of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor Graphs no 4. 14 4. 14 : Customer opinions towards fuel consumption Tables no 4. 15 Customer opinion towards Maintaince| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 51| 51%| Netural| 21| 21%| Dissatisfied| 5| 5%| Totals | 100| 100%| Analysis: The sample drawn on the probability basis shows that out of 100% of respondents 51% of the respondents approached were satisfied with the maintenance of the Yamaha. 23% were extremely satisfied, 21% of neutral and 5% are dissatisfied with the maintenance. Observation: Though majority of the customer are satisfied that the maintenance cost of Yamaha is less, around 20% are not satisfied which may be because of comparison of yamaha with the newly launched competing brands coming with even lower maintenance cost. Graph no 4. 15 4. 15:Customer satisfactions toward Maintenance of Yamaha Chapter-5 Summary of findings Findings 1. It is found that the most preferred vehicle of YAHAHA FZ 2. It is found that from the data we can position our product to the comfort seeking group of people 3. It is found that many of the YAHAMA customers are buying its BIKE by seeing its brand name only. 4. It is found that major media that attracted the customers is television. 5. It is found that only a few customers are satisfied with the service. 6. Most of fortune yahama customers are interested to service their vehicle only at authorized dealer. 7. It is found that most of the customers preferred ICICI and SBI banks for taking financial help while purchasing a bike. . It is found that most of the customers prefer only in house finance compare to outhouse finance. 9. It is found that more than 80% of customers think that yahama bike are affordable only by rich men. Chapter 6 Recommendation, suggestion And conclusion RECOMMENDATIONS * SHOULD IMPROVE THE AFTER SALE SERVICES: During the survey we found that Yamaha is not satisfy ing their customers in after sales services, employees at dealership sometimes use harsh words and become rude to the customers, parts of the bike are not easily available in the market. This is the major drawback in capturing the market share so Yamaha should take some better steps to satisfy and retain their customers. * WEAK FOLLOW UP FROM DEALERSHIPS: We observed during the course of our studies that Yamaha was quite weak in following up with prospective customers. There was no communication from Yamaha showrooms asking the customers if and when they are willing to buy their bikes. Hero Honda, Bajaj and Honda showrooms were extremely attentive in this regard and perform maximum follow up on prospective customers. MEASURES SHOULD BE TAKEN TO IMPROVE ITS DEALERSHIP: Yamaha which is trying to build a brand new image of a high tech and stylish brand of sports bikes should take appropriate steps to show it in their showrooms. Showrooms like Oswal Yamaha, and Shiva Yamaha were very small in size and do not reflect the quality and scale of Yamaha in the market. Shiva motors was very dirty ambience and customer will feel that company is not working good that’s why they are not taking any actions toward their showrooms and this will definitely hamper the sales, so Yamaha should take care of these things. POOR PROMOTIONAL CAMPAGIN: The Yamaha ads seen on electronic and print media are absolutely out of touch with the Indian culture and thought process. If we see that Bajaj and Hero Honda has produced a very good link with the Indian family and customers can easily recall their Ads by well know punch lines like HAMARA BAJAJ or HERO HONDA DESH KI DHADKAN-DHAK DHAK. Yamaha is also focusing on this as we can see the AD of YAMAHA ALBA. An Indian consumer irrespective of their income level has a soft corner for traditions and culture of India. Hence, all companies including market leaders like Hero Honda and Bajaj capitalize on this behavior of customers and design their ad campaigns keeping India in mind. * YOUTH ORIENTED PROMOTION: Yamaha claims that they target the customers of age group 18-25 but their ad never represents this so they should make such kind of AD where youth should taken in as centre of attraction. They should do this earliest to capture the market because vast majority of people depending on ads and friends as their chief sources of information about the products. AGGRESSIVE SELLING: The Company should follow an aggressive selling concept. A non-aggressive selling concept which is clearly visible in its advertising campaign which does not hit on the customer rather aims to provide information in a subtle manner. These days they have hit on the right target as we can prove through our survey that people who purchased YAMAHA FZS, 54% people have seen the TVCF of Yamaha before purchasing the bike. Emotion al advertising which is the norm in India and which is very successful is not followed. INDIAN BRAND AMBASSADOR: The Company’s brand ambassador is VALENTINO ROSSY earlier we had JOHN ABRAHAM too but now YAMAHA does not have any Indian brand ambassador as compared to its competitors like Hero Honda who have Hrithik Roshan doing their ads and M. S. Dhoni doing the job for TVS. It is necessary for Yamaha to have a brand ambassador from India to connect with the Indian customer. * VARIETY IS NEEDED TO BE PROVIDED: Yamaha at the moment has a very weak product portfolio and its products are not that visible in the market or displays in dealerships except the Gladiator and now R15. The lack of product range visibility in dealerships and in the media and advertisements is adversely affecting the brand of Yamaha. If a customer want to switch from one bike to another Yamaha is not providing them options so here Yamaha should work to maintain their loyal customers. Yamaha should maintain and produce the bikes in quarterly or half yearly so that customers can avail options. * BRAND EXPOSURE SHOULD BE INCREASED OR TO TAP THE NICHES : There is a large market of unsatisfied customers in India. This effort would be in the direction to capture the unsatisfied customers and who are willing to change their brands on bike replacement. * FOCUSSED ADVERTISEMENT ON PRODUCT USP: The maximum demand among customers constituting the target market of India Yamaha Motors is for the power and style features of bikes. Hence, the company should produce products keeping the above factors in mind. CONCLUSION From the customers survey and desk research we conclude that:We are confident that we will continue getting technology from Yamaha , for its part, has also made similar statements. However, industry analysts do have doubts. Says an industry analyst, Yamaha’s track record in India does lead to some apprehensions. An analysis of Yamaha’s past tie-ups in India would prove so. This does throw up some questions with regards to the path ahead for Yamaha. These examples prove that Yamaha has always wanted to have its own entity, says another analyst. Most of the customers of Yamaha belong to congested areas. They mostly belong to middle class and are mostly officials/ executives. Thus, we conclude client has targeted the right segment . From the findings we conclude that a customers while purchasing a car, customers takes into consideration mainly fuel efficiency, good looks, low maintenance cost and reliability. The main competitors of Yamaha are bajaj Honda and herohonda The consumer preference basically depends upon wider network and better services. Customers are influenced more to buy a product by advertisements rather than dealer friend’s or family recommendations BIBLIOGRAPHY BIBLIOGRAPHY 1) Phillip Kotler; Principles of marketing, 7th Edition; Pearson Publication. ) Saxena and Rajan; Marketing Management; Tata McGraw Hill; 3rd Edition 3) Ramaswami, V. S. and Namakumari, S. ; Marketing Management; Macmillan India; 2002. 4) Batra Satish Kazmi SHH ; Consumer behaviour text cases; 1999. 5) Gupta, S. P. and Gupta, M. P. ; Business Statistics; 14th Edition; Sultan Chand Publications. 6) Robert W and Boockholdt, James L. ; Factors Leading To change in consumer behavior: A Study of Managers Perspectives; Cr eativity Research Journal, 11(4), Page No. 245-307; 1998. ANNEXURES SAMPLE QUESTIONNAIRE QUESTIONNAIRE (For FZ customers) Contact- Place: Model: cc: Date of purchase: 1. Name: 2. Age: 3. Marital status: a) married b) single 4. What is your occupation? a) Student b) Office employee c) Factory employee d) Shop owner e) Business Person f) Other: ________ . Monthly household income: a) Up to Rs. 10,000 b) Rs. 10,001-20,000 c) Rs. 20,001-40,000 d) Rs. 40,001-60,000 e) Rs. 60, 001-80,000 f) Rs. 80, 001-100,000 g) Above Rs. 100,000 6. How did you buy the MC? a) Cash b) Loan [D/P: ] 7. Who paid for your MC? a) Self b) Family c) Others: 8. Did you considered other motorcycle while buying this model? a) Yes b) No 9. Which model did you compare with? Model: cc: 10. Have you seen FZ 16 TVCF? a) Yes b) No 11. Have you seen FZ 16 newspaper advertisement? a) Yes b) No 12. Have you seen FZ 16 magazine advertisement? a) Yes b) No 13. Do you take information from internet blogs? a) Yes b) No Which blog? 14. What was the reason you finally purchased your Bike? a) Style/design b) Mileage c) Resale value d) Reputation of maker e) Riding comfort f) Pick up g) Controllability h) new technology i) Maneuverability j) Riding position k) Quality l) Color/ graphics m) Big vehicle size n) Durability o) Price p) Low maintenance q) After sales support r) others: _______ 5. Please specify your source of awareness for your Bike? a) TVCF b) Newspaper c) Magazine d) Showroom e) Family/Friends f) Mall display g) Road show/Test ride h) Website/Blogs i) Radio j) Hoardings k) Auto expo l) TV news m) Others_______ 16. Do you think Yamaha has improved after FZS and R15? a) Yes b) No 17. How does your friend say to your Motor Cycle? a) Trendy b) Macho c) Stylish d) Low Mileage e) After sales service f) Poor Resale value g) Expensive spare parts h) Others______

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The Impact Of Globalization On The Economy Research Paper

The Impact Of Globalization On The Economy - Research Paper Example Globalization has helped the realization of the world economy characterized with various features although some factors are not exclusive; they are not present in every country on the globe. To help in gaining more understanding of globalization and the world economy, it is paramount to consider the case of Japan and the US economies. There is a considerably stable status of the world economy, with some economies such as Japan and US indicating an upward progression over the recent years’ time. More specifically America has registered a healthy economic growth rated at 3.5% in 2005 and 5% in 2006’s first quarter of the year. However, the healthy economic growth was hard to be sustained following the consistent increase in oil prices globally as well as the extensive Katrina’s hurricane devastation. However, the US government adopted immediate fiscal and monetary policies which had effective responses. The adopted measures helped in regaining the economic stabilit y of the US. The economy of Japan receives a substantial economic boost registering phenomenal progression rates following the country's continued trading with China. The continent of Europe has also indicated a marginal growth in the recent past. Several European Union countries have recorded unexpected growth rates economically. The establishment of the key free trade consensus including the "North American Free Trade Agreement (NAFTA)" as well as South Asian Free Trade Agreement (SAFTA) in an effort of boosting globally exercised trade

How to improve learning in Bachelor Students Research Proposal

How to improve learning in Bachelor Students - Research Proposal Example This paper attempts to explain how college curriculum could be improved to help Bachelor’s students under the main idea behind their studies. Normally, large organizations utilize certain strategies as they implement their project management procedures. In this same way, this proposal will educate Bachelor’s students the right way to go about doing their portfolio management. A firm can handle one project or multiple projects at the same time, and the important thing is that such a firm undergoes similar project management processes. What a Bachelor’s student needs to understand are all these procedures necessary in successfully managing portfolio. Even though most of the contents in this paper are suggestive recommendations that could be utilized in improving the curriculum of Bachelor’s students, however it also explains the important roles or functions of project managers and other components of project management. The first thing is that the Bachelor’s student should first of all see himself as a Project Manager (Lewis 24). Therefore, he would need to carry out the following roles of a Project Manager: Managing the project (s) is the sole duty of the project manager (bachelor’s student), and this involves series of activities, including planning, execution, monitoring, control and closure of a project. These activities are analyzed step-by-step below: (I) Planning: A project manager needs to plan ahead some important things about the project: Like he/she would have to inspect the location for the project; he/she would have estimate the overall cost of the projects; he/she would have to arrange about the recruitment process for the experts that would work on the project; he/she would need to quantify any unforeseen problems that may occur during the execution of the projects. The planning stage is very crucial to the success of the entire project, and this is why project managers

MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 words

MARKETING IMPLEMENTATION - Essay Example ucceed, there is a need to recognize a problem within the market niche, know where the problem is emanating from, executing plans and evaluating the results of the executed plans. The marketing strategies can be implemented by using internal marketing and total quality management approaches. Pride & Ferrell note, "Both approaches represent mindsets that marketing managers may adopt when organizing and planning marketing activities† (2004). Internal marketing involves the administrative actions that are needed to make the employees of the company accept their obligations in the marketing process. Customers are also important in the internal market as they buy a firm’s products. Total quality refers to the output that the firm(s) gives to its customers. It focuses to meet the customers need to gain satisfaction from a product. Total quality method relies on the ability of employees to repeatedly increase the quality of goods and services in the organization. It takes into consideration organizing the products, region it distributes its products to and organizes its targeted customers. â€Å"Just like external marketing activities, internal marketing can involve market segmentation, research, distribution, product development, and even public sales promotion" (Pride 2004). Constant enhancement of an organizations goods and services is by the idea that the quality is free but having low quality of goods and services can lead to the number of dissatisfied customers hence can be expensive. In conclusion, marketing implementation connects with market strategies. The strategies have to be implemented through internal marketing and total quality management approaches. The ultimate result of an appropriate strategy is satisfied employees and enhanced customer

Search Language and Search Engines Essay Example | Topics and Well Written Essays - 500 words

Search Language and Search Engines - Essay Example The numbers and letters can lead to other similar books and locations throughout the library. Search engines are also very helpful as they are a replacement of the classic style of searching. Before search engines, research could be conducted by standard index cards. The researcher would have to look through the index cards and read the catalogues to understand and be able to locate the title. Now, search engines allow the researcher to type in a few key words. These key words enable the researcher to browse through a list of titles that pertain to the researcher’s topic. One can decide to do a basic or a guided search. These two different forms of research will assist me in my search of possible sources regarding welfare reform. Using the internet to search through publications can be challenging and lead to irrelevant and false sources. The library of congress only contains credible sources and using the guided search can help narrow down specific categories of welfare reform. For example, accessing the library of congress website and choosing to perform a guided search will bring up substantial amounts of information. The guided search will bring up topics that are newer in publication and provide more current information. To the right of the search engine screen there is a date. Choosing titles with the most current date will assist in locating current

Perfect competition, monopolistic competition, oligopoly and monopoly Essay - 1

Perfect competition, monopolistic competition, oligopoly and monopoly - Essay Example Thirdly, an oligopoly comprises of few firms. When these firms merge, they reduce output to allow them raise their profits as in the case of a monopoly. In doing so, they produce output that creates incentives for cheating in the case of collusive agreements, ending up competing with each other. Fourthly, a monopolistic competition entails many firms competing against each other, each producing a slightly different product. This paper will depict the traits of different types of market, their differences, similarities, and economic efficiency of outcomes under perfect competition and monopoly. The major traits of perfect competition include prevalence of many small firms, all organizations selling identical products, free entry and exit to the market, and perfect knowledge regarding the prices and technology in the market. These traits mean that it is not possible for a firm to exercise any form of control in the market. Since the large number of firms sell identical products, a broad range of perfect substitutes prevail based on the output of a given organization. As such, the demand curve for the firms in a perfectly competitive market is perfectly elastic (Dransfield, 2013). Since firms are free to enter the market, this means that resources such as capital are perfectly mobile. As such, it is not possible to impose barriers of entry into the market. With regard to the issue of perfect knowledge, it is true that organizations operate in a similar environment. As such, consumers are aware of the perfect substitutes prevalent in the market for a certain good, especially since firms produce matching products (Stackelberg, 2010). In a perfect competition market, the industry and market forces determine the prices and output. The price is set by the market forcing firms to adjust their prices based on equilibrium position of firms as shown by the figures below. In the first figure, the demand and supply curves interest at point E.

Curriculum Development Essay Example for Free

Curriculum Development Essay In the early 20th century, there was a stable increase in high school enrolment and graduation rates. This is because of the second industrial revolution which led to an increased demand for white collar jobs. It is important to understand that the aims of secondary have the societal needs as their point of departure. The societal social, economic, political and even religious needs have hitherto determined the content. However, sometimes it is possible that the two i. e. high school education goals and societal needs may be out of touch thus making the education boring irrelevant and boring. This paper seeks to highlight how American high school viewed as irrelevant can be rearranged to fit the needs of a rapidly emerging high-tech society in the United States. The paper also dwells on a model development of a flexible one-block schedule for a medium sized high school that will include provisions for both departmentalization and team instruction can be. It finally compares the issues and problems in the high school education in the past 50 years with the present ones. The emerging American society has become high tech and calls for a high degree of specialization in any field that an individual deals with. Americans need experts in all fields. Based on the premise that there is need for experts in the job market, the products of high school education are found to be less prepared for this kind of demand. In the American education, there is no specialization until the sophomore year in college. Therefore, there is a pressing need to embrace specialization in the early years in high school to make the students better prepared for the job market. Another issue of concern is the fact that American students have full control of their education in that they choose even the core classes. The curriculum drafters have the responsibility of ensuring that the languages, science and mathematics be compulsory because the respective skills of communication, critical reasoning and evaluation are necessary in the job market. Consider a model one block schedule for a medium sized high school. The model emphasizes the core or compulsory classes that each student must take. These core classes can be taken together in large classes by one teacher but when it comes to the electives, and then the classes need to be at the departmental level. The departments need to develop there own timetables in consideration of the core classes timetable and a curricula tailored to be in tune with the job market specifications. The core classes need ton run everyday. A student is supposed to belong to at least one department and at most three. These are the departments that will help the students specialize in the field of his/her fancy. Before a student t joins any department, there is need for him to clearly describe his career to the careers master at the department so as to determine how what is offered at the department can fit the student’s career goals. The career master is then supposed to advice the student to either join that department or refer him to another one which will fit student’s specifications. This model schedule emphasizes the concept of early specialization as a way of preparing the student for the job market. A number of issues have bedevilled secondary or high school education. The major one being lack of security in the school. The recent shootings by students with guns in schools serve to illustrate this rather unfortunate issue. These shootings underscore the very responsibilities of the school officials of ensuring that students, teachers and other workers are safe while at school. Another issue is the completion rates of high schools which have stagnated for the last 30 years. If progress exists, there is need for the completion rates to be seen increasing. A major issue in education in American high schools is the lack of a nationalized curriculum. Every state has its own specifications and this has in the past attracted cries for the nationalization of education so as to establish national standards that should be adhered by all states. The above issues are either a recurrence of last 50 years or new altogether. Fifty years ago, there was high security in the schools, the completion rate increased especially during the second industrial revolution due to the high demand for skilled manpower. For the case of the nationalization of secondary education, this has been an issue from time immemorial. Each state has been giving its own curriculum with a few resemblances here and there.

Survey of Mathematical Methods Essay Example for Free

Survey of Mathematical Methods Essay I chose problem number 6: 6. In an ad for moisturizing lotion, the following claim is made; â€Å"†¦ it’s the # 1 dermatologist recommended brand. † What is misleading about the claim (Bluman, 2005)? Suspect samples, detached statistics, and implied connections are all used in this misleading claim. Companies use a variety of different techniques to help promote and sell their products. Marketing firm’s advertisings can be very persuasive to buyers. This claim is very misleading because there is not enough data given to back up their statement that the lotion is the # 1 dermatologist recommended brand. There was no information on how many dermatologists were involved in the testing, or how many other brands were actually tested. Was the sample random? How many other brands were in the testing? Were the other brands tested a high quality? How many dermatologists participated in the testing? Were the dermatologist used in the testing familiar with all the lotions available and tested this particular lotion against the most well-known for skin problems? What feature or result of the lotion was the most impressive? The texture? It’s longevity? The perfume smell? The size or amount? The price? The lotions functionality? Was this testing for one function of the lotion or for the lotions overall qualities? Without a side to side comparison or at least data showing the differences between this lotion and others I would say buyer beware. b. Select one even problem from exercises 11 through 22 on pages 811-812. As you answer the questions above, identify what types of misrepresentation or misuse have been demonstrated by referring to the bold blue headings in the â€Å"Chapter 12 Supplement† (e.g., Suspect Samples, Asking Biased Questions, Misleading Graphs, etc.). The assignment must include (a) all math work required to answer the problems as well as (b) introduction and conclusion  paragraphs (Bluman, 2005). a. Your introduction should include three to five sentences of general information about the topic at hand (Bluman, 2005). b. The body must contain a restatement of the problems and all math work, including the steps and formulas used to solve the problems (Bluman, 2005). c. Your conclusion must comprise a summary of the problems and the reason you selected a particular method to solve them. It would also be appropriate to include a statement as to what you learned and how you will apply the knowledge gained in this exercise to real-world situations (Bluman, 2005). I chose problem number 14: 14. How often do you run red lights? I think that this is a great example of a biased and misleading question. The question looks simple enough if an individual does not really think about it. Several people might even answer the question without giving any thought to it even people who do not drive might answer this question. Individuals who do run red lights might be tempted to lie. The way this question is phrased seems to state that the person answering the question runs red lights. When a question is phrased this way there is generally multiple choice answers like: every day, once a week, every two weeks, once a month, once every three months, twice a year, etc. The answers to this question could be used to draft different laws, and to change the fines for running red lights, or it can be used to increase the insurance rates for the individuals. The question should be more direct like: â€Å"Have you run red lights† or â€Å"Do you run red lights†. Reference Bluman, A. G. (2005). Mathematics in our world (1st ed. Ashford University Custom). United States: McGraw-Hill

Business Operations Of Tk Maxx UK

Business Operations Of Tk Maxx UK TK Maxx, part of the Massachusetts based TJK inc. Group of companies, opened its first store in Bristol in 1994, There are now over 260 TK Maxx stores across the UK, Ireland, Germany and Poland. TK Maxx is still a relative new concept. TK Maxx is unique and has no direct competitors. Everything TK Maxx is different. The heart of TK Maxx success lies in business model of offering greater designer labels for up to 60 percent less. The relationship with those labels and designer is critical. TK Maxx talented buyers negotiate fantastic deals from a huge number of suppliers all the way through the season, scouring the fashion and style markets across the world to seize buying opportunities whenever they find them. Company labels for fewer concepts are called off-price retailing and were introduced to the UK from the States in 1994. TK Maxx is still the only fashion off-price retailer in Europe. Designer in a modern and simple way, our stores deliver a smart, no frills shopping experience. This allows us to run a cost-efficient operation and company dont pass on any hidden costs to their customers. The commercial object is to make TK Maxx a household name, synonymous with being smart. TK Maxx has over 500 people at home office, over 10,000 people working throughout the UK and Ireland in their stores and distribution centres. As a progressive, fast paced business the work ethos is high energy. Company describe their business as being accessible, down to earth, friendly, a great leveller, not intimidating. Similarly, our people share a real passion for fashion, are enthusiastic, make the most of opportunities, are individual, resilient and determined to succeed. TK Maxx is the 10th largest fashion retailer in the UK (TNS Fashion Tracker) TK Maxx is the UKs fourth favourite retailer, the third favourite clothing retailer and the UKs favourite shoe retailer for 2009. (Verdict Retail Group). A typical TK Maxx store has over 50,000 items in stock and receives 10,000 new items every week. While TK Maxx is best known for fashion, dont forget our stores sell fabulous accessories, luggage, toys and home ware. Shopping works up an appetite, so Cafà © Maxx is in our stores in Ayr, Swindon, Cardiff, Thurrock, Purley Way and Croydon, TK Maxx value diversity, encouraging different vies, backgrounds and origin. Company are constantly diversity ways in which TK Maxx can make a difference to peoples lives. TK Maxx raises money for charities NCH, Enable Ireland, Cancer Research and Comic Relief. 1(www.TJX.com) Back Ground of Change That exists in Todays Economy Introduction to Change Change is the vital factor for development either business or human, if the human history taken into place as a sample of change, it clearly speak human developed by the change for example human had not had apparel to wear but no human has got cloth industries. There so many example of change, which are obvious and clear brought revolution, as Gues (2010) described to cope with a changing world, an entity must develop the capacity of shifting and changing of developing new skills and attitudes; in short, the capability of learning 2(O Gues Todays Business Magazine January 2010) Change management So we can say that change management is the method, implements and practice to handle the people in business change to achieve the vital business results and to recognise that business change successfully within the social infrastructure of the organisation. The management of change also is practice entail in new values, behaviour and customs within an organisation that help new ways of works and reduce challenges to change, developing harmony among consumers and stake holders on particular changes shaped to better meet their requirements; and planning, testing, and implementing all aspects of the evolution from one organisational formation or business methods to another. Today Economy Globalisation Globalisation is a social, economic and cultural fact which the entire world and now the world become a global village. The progress towards the growth of economic and social ties between countries through expands of corporate institutions and the commercial philosophy that leads to the shrinking of the world in economic terms. Globalisation increases the trust of economies on each other, create the opportunities to be able to buy and sell the goods in any country in the world and it provide the chance for labour and assets to put anywhere in the world. Now the world is the global village and it makes happened with the help of technology, communication networks, internet, growth of economy and progress towards the free trade. There is nothing to be hidden in this world. Todays Economy After taking a beating in the Recession, the world economy is at last starting to turn the corner. There are some indications that recovery is on the way. Businesses are booming. Companies are hiring peoples and the important engine of the economy customer is getting up off the mat and spending money once again. This economy change awake up the shareholder interest towards there business and they want to make the maximum profit and increase the market share of their organisations. Bureaucratic Organisation Max Weber is one of the most leading promoters of bureaucracy. As he described The decisive reason for the advance of bureaucratic organization has always been its purely technical superiority over any other form of organization. The fully developed bureaucratic mechanism compares with other organizations exactly as does the machine with the non-mechanical modes of production. 5.Max Weber (1864-1920) Bureaucratic organizations are suitable in steady environments and for schedule tasks and skills. Bureaucratic structures have plain, well-defined, centralized, vertical hierarchies of command, power and control. Effectiveness and certainty are highlighted through specialization, consistency, and formalization. This results in strictly clear jobs, technologies, and processes. This organisational structures, processes, and roles are like a machine in which each part of the organization does what it is designed to do, but little else. 5.Leo Lingham (2008) Strengths and Weaknesses of Bureaucratic Organisation. The strengths of a bureaucratic organization are first it gave the more command over the employees with clear rules and regulations. In the bureaucratic organisation no confusion as the reporting relationships is clear and well defined. The system is centralized and all the decisions can be monitored. There is consistency and everyone has to follow the same procedure. With many benefits there are some demerits of the Bureaucratic Organisation like the decision making and all the other processes are very slow. The jobs may become boring for the employees. The communication has passed through so many levels that it gets deformed. Too much control depresses originality and creativity. Organisation Development Organisation Development is a planned interference. They are policy consist of specific activities designed to effect change in some side of an organisation. Much interference has been developed over the years focus on different problems or creates different results. However, they all are stepped toward the aim of improving the complete organisation with change. In simple words, organisations that wish to get a high degree of organisational change will employ a full range of interventions, including those planned to change person and group performance and approaches. Individuals trying smaller changes will stop short of those targets, implementing interventions targeted first operating strategies, management structures, employees skills, and workforce policies. Specially, organization development programs will at once add more than one of these interferences. Task Two Develop system to involve appropriate stakeholders in the introduction of change. Change cases (Bennett 1997) are used to describe new potential requirements for a system or modifications to existing requirements. Change cases are modelled in a simple manner. You describe the potential change to your existing requirements, indicate the likeliness of that change occurring, and indicate the potential impact of that change. Figure 1 presents two change cases, one potential change that is motivated by technical innovation ¾in this case the use of the Internet ¾and a second by a change in your business environment. Notice how both change cases are short and to the point, making them easy-to-understand. The name of a change case should describe the potential change itself. Reason of Change Tk maxx is the fast moving business during the credit crunch company face economic crises. Now globally business environment change, companies are going towards recovery from credit crunch. Tk maxx realise that it is the best time to implement the change in the organization. Company analysis by third party to review the business stretcher of the company and the main object was to reduce the cost, improve the efficacy and increase the profit and important of all if the world economy faces crises in future company should be effected at minimal. TK Maxx New System TK Maxx developed system name as BEST. This new system include these main changes from top to bottom Change in Hierarchy Introduce New Log in and Log out Change in product Availability Major Changes in Stores Change in Hierarchy TK Maxx changes the hierarchy of the organisation. In previous system one district manager see the seven stores but now one district manager handle the seventeen stores. TK Maxx has the 260 stores around the UK and Europe so where company has the 37 district now it has only 15 managers. According to this change company will save 22 district managers salaries. On the other hand as a result extra work load on the remaining managers and it can affect their efficiency. Company is taking a bureaucratic decision to eliminate the line managers designation as supervisors and also reduced their annual salaries. Introduce New Log in and Log out Company moved from manual Log in system to electronic system. Company will placed a punch machine in every store for Log in and Log out. This change will help to reduce the issues of employees regarding work hours. Change in Product Availability TK Maxx change their product availability cycle. First company purchase officers made purchase from the around world but this purchase was not according to the demand of store managers. In new system store managers will place a request first according to their demands. TK Maxx head office process this request immediately and will deliver once a week. Major Changes in Stores In new system the fitting room sequence will change. Company will change the floor maintenances cycle. There will be one associate is every time available to maintain the floor. Product availability was the major issue. Products are going in the shelf throughout the day. According to this new system all the products will be in the shelf before 12:00 pm. Suggestions for Appropriate Model for Changes Company has changed its Bureaucratic atmosphere, so it utilized the manpower in a sophisticated way and save the cost of many district managers. Through the new login system company all save the time of management and as well the fare and clean job timing of company employees. Company change the product availability sequences to available the product on managers demand and also change the maintainers sequence. Results of this change are cost effectiveness and effective communication from management to there employees. To enhance the quality control process, company should hire good, experience and professional staff because now a days it is the marketing trend that products always sell on the behalf of quality, features, benefits and excellent presentation. There is no need of separate training manager. Company should give this responsibility to HRM department so by adopting this change company can save budget. Company should launch some incentives for employees because motivation in all types always motivates to employees and these employees are the back bone of company.

Market Failures and the White River National Forest :: Economics Environment Research

Market Failures and the White River National Forest The two and one quarter acre White River National Forest is located in the heart of the Colorado Rocky Mountains, approximately two to four hours west of Denver on I-70. The scenic beauty of the area, along with ample developed and undeveloped recreation opportunities in the forest, accounts for the fact that the White River consistently ranks as one of the top Forests nation wide for total recreation use. The Forest provides for an excellent variety of recreation opportunities in all seasons with eleven ski areas, eight designated wildernesses, several national trails, approximately 70 forest service administered developed sites (campgrounds, picnic grounds), and over one and one half million acres for general motorized and non-motorized backcountry enjoyment. Popular recreation activities in the Forest include downhill and cross-country skiing, developed and dispersed camping, four-wheel driving, sightseeing, photography, hunting, fishing, hiking, boating, snowmobiling, picnicking, bicycling, horseback riding and backpacking. The elevation of the Forest ranges from 5,000 to 14,000 feet. Warm days and cool to freezing nights can be expected in the mountains during the summer. July and August are usually the warmest months, and afternoon thunderstorms are common. Fall in the Forest is brief but spectacular, as changing aspens cloak the mountains in gold. Peak color time is normally the last part of September. Crisp, sunny days mingle with early snowstorms in what many consider the premier season of the year. Winter brings the abundant powder snowfall that Colorado is famous for. Most winter recreation, including skiing and snowmobiling, occurs between Thanksgiving and Easter, but high elevation sites offer good snow much later into the spring. The park itself is obviously a source of great enjoyment to all and offers a plethora of opportunities for recreation. Unfortunately though, the park, as well as the surrounding environment, has become the victim of an increased population in the area, a growth in the number of annual tourists to the region, and an economic expansion which has utilized natural resources found within the park boundaries for the purpose of producing goods and services. Because White River National Forest is a national treasure, measures have been introduced to protect the environment in accordance with pollution limits, resource consumption, and economic efficiency. In the past few decades, forestry officials have implemented strategic plans for the preservation of the wilderness and resources with White River and update those plans every fifteen years or so.